Videoslots, an award-winning regulated online casino founded in 2011, has successfully grown into a multibranded operator, currently representing four online casinos and one sportsbet casino. To pave the way for future growth, the company and its affiliated entities are consolidating all its consumer brands under the Immense Group umbrella in Malta.
The strategic rationale behind this transformation underscores Videoslots’ journey as a dynamic and expanding organisation, now managing a portfolio of five in-house-built, consumer-facing brands. The company believes its multi-brand strategy, focused on regulated markets, has been highly successful and it intends to continue along this path. Adopting a distinct Group name, separate from its consumer brands, is expected to help the company unlock the full potential of each brand within the portfolio.
“Videoslots Group has an impressive track record in a fast growing, rapidly changing industry. Adopting the Immense Group name reflects our ambition to continue driving progress and fostering growth for each individual brand “, says Alexander Stevendahl, CEO and co-founder of Videoslots.
Impact on Consumer Brands
The name change to Immense Group will not impact the customer-facing brands, including Videoslots, Mr Vegas, Kungaslottet, Mega Riches, and DBET. These brands will continue to operate under the new structure, delivering the same exceptional gaming experiences.
The meaning behind the name
The chosen name, “Immense,” reflects something that inspires awe and admiration. Videoslots is immensely proud of its strong culture, talented people, and long-term success in online gaming.
New formation of Immense Group AB
Conditional upon regulatory approval, Videoslots and all other brands in the portfolio will form part of Immense Group AB, a newly established holding company headquartered in Stockholm, Sweden.
Leadership
Immense Group AB has appointed Jesper Kärrbrink as CEO. With over 20 years in the iGaming industry, Mr. Kärrbrink has held pivotal leadership roles, including CEO positions at Mr. Green Ltd. and Svenska Spel, as well as serving as Chairman of Pariplay Ltd, CEGO A/S and Internet Vikings AB. His strategic leadership at these organizations highlights his capability to scale businesses, navigate regulatory landscapes, and drive success in highly competitive environments.
“The Videoslots journey is a true success story. With four additional brands and a new corporate structure, now is the perfect time to introduce a new umbrella brand that carries the strong Videoslots culture into its next chapter,” says Jesper Kärrbrink, CEO of Immense Group AB.
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