Online casino solution developer and game aggregator Slotegrator is always among the first to publish guides to the new year’s trends. The company has released the second part of its forecast for 2025.
Slotegrator’s downloadable report is available from today and analyzes some of the key trends of 2025:
- The levels of personalization players are coming to expect.
- How regulations are changing around the globe.
- The growing role of NFTs in the iGaming space.
Personalization is no longer a luxury for high rollers. Now, every player expects to be treated like a VIP, and with the right technology, that’s exactly the experience that online gambling brands can give their players.
When players open the casino lobby, for example, they can see a selection of games curated exclusively for their preferences. Players can also receive personalized betting recommendations if a game studio they enjoy has released a new title or a major tournament in a sport they love betting on is about to take place.
They can also receive tailored bonuses delivered at the right time — during a losing streak, for example, or after a long period of inactivity. Also, a personal touch goes a long way in communications, so messaging should be personalized in as many channels as possible, including email, SMS, notifications, and anything else that iGaming brands use to stay in touch with their players.
Gambling regulations are experiencing a global trend with local variations. Countries that do not yet regulate gambling are increasingly moving to do so, in at least one form or another. Countries where gambling is already legal are adjusting their regulations based on how the market has developed so far.
Europe, home to some of the world’s most long-established regulated markets, will remain stable overall in 2025. European markets like Germany, Italy, and the Netherlands will introduce regulations aimed at preventing underage and problem gambling. There might be two major changes: both France and Finland are considering the possibility of regulated private online casino operations.
As the sports betting boom continues in Africa, African regulators will continue to chase stability. Lawmakers in South Africa have floated the prospect of legalizing online casinos, and while the proposal, presented by the opposition party, likely won’t go far, it does indicate a certain level of support for the idea.
In Asia, Vietnam and Thailand could be moving towards a regulated private market soon, and Japan is looking to build its first brick-and-mortar casino. Even the United Arab Emirates is making plans to build its first casino.
A wave of regulation is washing over South America. Brazil is set to finally introduce its legal gambling market in 2025, a much-anticipated move. Peru and Colombia are adjusting their tax rates, while Paraguay might move to abolish its government monopoly, and Argentina is looking to introduce new regulations in areas like advertising.
In North America, more states in the US are choosing to regulate some forms of online gambling, most often sports betting. In Canada, Alberta is following Ontario in the direction of a legalized, private market. And in Mexico, a recent ruling in a federal court should provide some much-needed legal clarity, as slots and other casino games now count as “draws of numbers or symbols,” making them legal.
Non-fungible tokens, or NFTs, are unique, blockchain-based digital assets. While the market for trading NFTs has declined significantly since the outset of the digital tokens, they’ve found a home in iGaming, as multiple providers have based games around the idea. Players can customize and collect their own NFTs, giving them a reason to keep coming back.
As more game developers introduce NFT-based games, more players will keep looking for gaming options that feature the blockchain tokens.
Get the report from Slotegrator to learn more about how and why iGaming brands should be doubling down on personalization, the kinds of regulatory shifts you can expect in 2025, and how NFTs are playing a bigger role in iGaming.
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