Casino gaming companies spend countless hours trying to piece together their next big marketing campaign. For some, they can throw the kitchen sink at it, spend millions of dollars, and it can fall flat; for smaller brands, they can have a makeshift promotional concept that brings in a global audience.

There’s no clear-cut way to guarantee success when it comes to global casino gaming marketing, but for many casinos, it’s hard to go wrong with a promotional idea that has a slot game as the centerpiece.

But why? What’s behind this enduring appeal, and even in the light of brand new concepts ranging from VR gaming, although this has cooled recently, to the power of blockchain and cryptocurrency, why do slots remain such an integral part of the marketing strategy?

Slots Welcome Bonuses & Their Simplicity

Unlike many casino games, which can often involve strategy and rules, slot games do not require the same level of attention. They’re games that require no skill, and as long as you have a basic grasp of how to set a betting amount, the number of lines, and flick through the info and payout rules of the slot game, they are not difficult games to wrap your head around.

Now, this doesn’t mean they aren’t fun, or that their modular nature doesn’t create almost countless innovative ideas. But it is the simplicity and the fact that the games are to the point, easy to access, and have something for every type of casino gamer, that make them the obvious candidates for marketing ideas.

A slots welcome bonus may come in many different formats, but they all have the same goal of showcasing to you the quality of the game, the provider, and, just like the games themselves, a slots welcome bonus can be modular, fit around your gaming style, and offer a cost-effective insight into how a casino operates.

The Importance Of Choice

Those of you who have played slot games will have a solid understanding of how many titles are out there. It’s no exaggeration to say there are thousands of themes and ideas, with more added to the vast global market each passing day. Therefore, for those people who utilize welcome bonuses that leverage slots, you often have a selection of games you can browse.

While other bonuses will try to encompass other parts of the site. If you don’t play blackjack, for instance, then you’re not going to check out a blackjack bonus; it’s pretty simple math. But if you are somebody who enjoys slots, or have a passing interest, the range of games available means that you can shop around, find slot ideas that are most suited to your gaming style, and get a true idea of the scope of a casino platform and its gaming library.

A Foot In The Door

In the days before online casino gaming, conventional casinos relied on slots as their main attraction. We’ve seen how multiple other areas of the gambling market have moved online. While the likes of Powerball have adjusted, keeping the essence of their design and funding local projects, they have also allowed digital audiences to purchase tickets and expanded their markets online.

Online casinos have operated in a similar vein, drawing on the success of land-based slots in conventional casinos in the days before the internet to adjust their business models and shift their marketing strategies online

They continue to comprise large sections of conventional casinos, but when it comes to marketing ideas and promotions, playing with bonus money is one of the more efficient ways to play and potentially win, because there is little upfront cost. However, you should not see slots or any gambling game as a source of income; they are meant for fun, and you should only ever gamble with money you can afford to lose.

Could It Change In The Future?

Bonuses are a vital tool casinos use to promote their games. As part of a marketing strategy, it’s the sheer size of the gaming options and the plethora of themes and genres that make it such a key part of the market.

They’ve proven to be a fruitful idea for casino companies expanding their brands, and even amid new payment methods, the rise of crypto slots, and a host of other innovations in the igaming market, slots remain the spearhead of global casino gaming marketing. Throughout the last 25 years, there’s no stone that casinos have left unturned when it comes to marketing.

The fabric of the industry may have shifted, with social media influencers, SEO, and company social media pages becoming the frontline of the marketing world, but slot gaming ideas still comprise the largest portion of the casino gaming industry.

Despite dipping into blackjack, poker, and other niche games, and fusing them with bonus ideas and free spins, it’s the standalone slots promotions that often yield the best engagement and customer conversion rates.