SBC Summit Malta 2026 is introducing AI-focused workshops designed to give gaming industry stakeholders a clear, real-world understanding of how artificial intelligence is impacting operations across the sector.
As artificial intelligence moves from theoretical promise to operational reality, the gaming industry is increasingly focused not on whether to adopt AI, but on how to use it effectively, responsibly, and at scale. SBC Summit Malta 2026’s AI workshops are designed to address this shift, moving beyond high-level discussion to practical application.
Taking place across the event’s two-day conference programme, the workshops are structured around active participation, with attendees working through real-world use cases rather than observing high-level discussion. Each session is designed to help participants test ideas, refine strategies, and understand how AI is already being implemented across key areas of gaming operations.
While AI’s foundations date back to the 1950s, its presence has accelerated dramatically in the past decade, across both mainstream culture and all areas of business. This culminated in the launch of ChatGPT, which amassed 100 million users in just two months, becoming the fastest-growing consumer software application in history.
Commenting on the decision to expand AI-focused content within the conference programme, SBC’s Senior Conference Producer Natalie Lees said: “The conversation around AI has moved on. The industry is no longer debating whether to adopt it. That question has largely been answered. However, while adoption has accelerated, much of AI’s use across the sector remains relatively basic.”
“At SBC Summit Malta 2026, we want to move beyond surface-level applications and help the industry understand how AI can be used more strategically, efficiently, and at scale, through formats that encourage active participation rather than passive listening.”
“From AI tools to AI embedded in business workflows: How AI is transforming workflows, decision-making, data, and technology” explores the most effective ways to adopt and implement AI across businesses. Led by an AI expert, the workshop features live demonstrations that teach attendees how to use AI to streamline workflows, enhance customer engagement, and support data-driven decision-making at scale.
The workshop ‘AI in HR: Empowering Teams, Not Replacing Them’, will examine how HR leaders are successfully introducing AI across organisations. Experts Rosi Bremec (Independent, Former COO, Game Lounge),JP Xuereb (HR Director, HIT Gaming), Reija Airas (EVP, People, Culture and Communications, Veikkaus), and Christopher Grech Bonett (Founder, R77 Elitetalent) will explore how organisations can use AI to enhance team performance, while building the trust, communication, and reskilling frameworks needed to bring employees along for the era of AI.
With 88% of digital marketers now using AI in their day-to-day work, the technology has become an indispensable part of modern marketing. To aid stakeholders in navigating this new landscape, the conference will offer three focused AI-Marketing workshops.
- The Future of Casino Search is Vertical
- AI Manipulation: How Machines Are Rewriting the SERPs
- Scaling High Volume Content Operations with AI Automation
Workshops will also focus on preparing for future regulations and how AI can help professionals stay competitive. “How Affiliate Managers Can Use AI to Stay Ahead of the Competition”will explore how AI can be used to work faster and more efficiently across outreach, performance analysis, and partner optimisation, while “AI in Gaming: Shaping the Industry’s First AI Charter” will examine how stakeholders can contribute to building clear, responsible standards aligned with upcoming EU regulation.
SBC Summit Malta 2026 will take place from 28–30 April at the InterContinental Malta, bringing together6,000 industry professionals. The conference programme will place a strong emphasis on workshops, with day one focused on building theoretical foundations and day two dedicated entirely to hands-on sessions, supported by two workshop rooms running across both days.
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