Betable has underlined its technology capacity by launching three new sportsbook brands in the UK market in the first half of 2026.
The company has overseen the UK launch of the trio of Ivy Bet, RightBet and Bet442, which join the competitive ranks of sportsbooks licensed by the UK Gambling Commission (GC).
Among the launches, Ivy Bet serves as the new sportsbook arm of Ivy Casino, while RightBet enters the market as a new challenger brand. Meanwhile, Bet442 has migrated its sportsbook operations onto the Betable platform to enhance performance and expand its offering.
Among the launches are two new brands, Ivy Bet, the sportsbook brand of Ivy Casino, and new market entrant RightBet. The rollout also reflects Betable’s growing role in supporting both emerging and established operators with scalable, compliant sportsbook infrastructure.
The multi-brand deployment marks a strategic milestone for Betable as it continues to position itself as a key technology and regulatory partner in the UK’s highly competitive betting market.
Betable notes that these partnerships are testament to the strength of its platform capabilities to scale operations within the UK’s iGaming and sportsbook sector — arguably one of the most cut-throat regulated environments globally.
As of 1 April, UK gambling has entered a new fiscal phase, with Remote Gaming Duty (RGD) set at 40%, ushering in tighter cost controls and operational realignments for operators. Further pressure is expected, as the tax on remote betting (excluding horse racing) is scheduled to increase from 15% to 25% from 1 April 2027.
Against this backdrop, Betable maintains that its platform will deliver the technical efficiencies and regulatory support required for challenger brands to compete effectively in the UK market.
Charlie Noble, Chief Operating Officer at Betable, said: “Launching multiple sportsbook brands on the Betable platform demonstrates the flexibility and scalability of our infrastructure.
“The UK remains one of the most competitive and tightly regulated betting markets in the world, and we’re proud to support brands like Bet442, Ivy Bet and RightBet as they establish and expand their presence.”
The launches highlight increasing demand from operators for flexible sportsbook technology capable of enabling faster market entry, seamless migration and compliant growth within regulated jurisdictions such as the UK.
Mark Good, representing Ivy Bet, added: “The launch of Ivy Bet represents a natural progression following the success and rapid growth of Ivy Casino in the UK market.
“Extending the Ivy brand into sportsbook creates new opportunities for players who enjoy both casino and sports betting experiences, and Betable’s platform provides the regulated infrastructure required to support that ambition.”