ADI Predictstreet has landed yet another deal as it continues to garner attention in the industry, this time partnering with BetConstruct AI.
FIFA’s official prediction market partner is beginning to ramp up its activity following what was a somewhat subdued start following its launch in April.
BetConstruct AI sees predictions potential
BetConstruct AI will integrate ADI Predictstreet’s solution into its ecosystem alongside premium live streaming.
“Partnering with ADI Predictstreet, FIFA’s Official Prediction Market Partner, marks another important step in expanding the capabilities of the BetConstruct AI ecosystem,” said Vigen Badalyan, Co-Founder of BetConstruct AI.
“Together, we are enabling operators across Europe and selected international markets to benefit from official match streaming rights and next-generation prediction market experiences.”
The deal comes just weeks on from BetConstruct AI unveiling its new Retail Jackpot Engine product for sportsbooks, designed to drive player engagement.
More recently – two weeks ago – the business appointed Lena Yasir as its new Chief Executive Officer as it looks to further build on its use of AI and technology.
Yasir brings experience from Pragmatic Play and Play ‘n’ Go, and she has been tasked with driving global revenue and innovation, as well as strengthening Bet Construct AI’s partnerships across the international iGaming ecosystem.
More ADI Predictstreet collaboration with DAZN
This latest move clearly seems in line with those instructions, with ADI Predictstreet having a huge presence at this year’s FIFA World Cup despite only being incorporated in spring this year.
The predictions platform’s logo has been emblazoned on LED boards around stadiums throughout the competition in North America.
It has also recently struck deals to incorporate its platform with the UK’s Matchbook and the US’ Fanatics, while its own platform officially launched just days before the start of the tournament.
Despite the stuttering start, it does seem that ADI Predictstreet has now got the show on the road. Some of its features, which includes a match predictor product, can be seen within the FIFA app.
It has also encouraged engagement ahead of matches via an in-stadium predictions contest, where fans in the crowd can predict the final match score via the app. The fans’ prediction is then shared on a stadium screen.
Another recent move from the company comes in the form of its free-to-play experience on the DAZN platform, unveiled last week.
DAZN announced back in April that it would be integrating ADI Predictstreet into its platform, but last week it launched an experience which allows fans to engage with matches via “real-time predictions, sentiment tracking, dynamic leaderboards and exclusive rewards opportunities”.
Dimitrios Psarrakis, CEO at ADI Predictstreet described last week’s move with DAZN as one that “creates a level of engagement that sports audiences have never experienced before”.
This, combined with the BetConstruct AI partnership, reinforces the fact that the company looks to be here to stay, despite it having some looming question marks over its head earlier on in its journey.