Betcris has entered into an agreement with Toros del Malacateco (CD Malacateco), becoming the official sponsor of the Guatemalan top-flight football club for the next three years.
The international betting operator has been pursuing an extensive marketing strategy in the Latin American sports sector over the past year, having recently secured deals with nine Honduran and two Brazilian football teams.
In Guatemala specifically, Betcris has gained brand visibility as the sponsor of the Municipal, Antigua and Xelajú soccer teams, and is looking to further consolidate its position in the Central American country.
Jose Edwin Villarreal, Global Marketing Director of Betcris, remarked: “These are the news that fill the Betcris family with joy. We join a great institution, with spectacular fans. We know that together we are going to achieve great things, for the company, the Malacateco and above all for Guatemalan soccer.”
By partnering with CD Malacateco, Betcris has secured a deal with a prominent club in Guatemala sports, with the team having won three first division titles, whilst remaining a title contender since the 2000s.
Outside of Latin America, Betcris has moved to strengthen its standing in Europe via deals with Polish sports clubs, among others. In North America, it has linked with Mexican football clubs as well as the National Football League (NFL) and Major League Baseball (MLB).
Calos Enrique Gutiérrez, President of Malacateco, said: “For Deportivo Malacateco, current champion of the National Soccer League, it is an honour to have Betcris as an official sponsor of our institution.
“Achieving this union is important for both brands because we believe and are convinced that with this step, we are creating a great link with the most important sports betting house at the national level, where we mainly seek to benefit our fans and reap more short and long term wins. From now on we give Betcris the warmest welcome to the Toro family.”