Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament.
The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers.
Parimatch Inside will be powered by Betegy to turn complex data and insights into digestible animations, graphics, widgets and texts, aimed at showcasing odds, stats, bet distribution and outcome probabilities, in order to drive player engagement ‘to new heights’.
“This summer’s tournament represents a huge opportunity to put statistics to the front of bettors’ minds,” said Alex Kornilov, Managing Director at Betegy.
“We are thrilled to launch this portal, which can host a huge amount of information and process it almost instantly, in partnership with Parimatch. Sport is so exciting due to its unpredictability, but an area where stats reign supreme offers completely new insights.
“Coupled with our Telegram channel giving important information to journalists and bloggers, we’re proud of our new creation and can’t wait for the tournament to kick off.”
Insider Parimatch data will be updated in real so player’s access in-play information and create a visual story for customers to follow, whilst the inside.parimatch.ru site has been designed to ‘ensure a smooth user experience’ with easy-to-understand data which can be shared on social media networks and is ‘comprehensive with its information.
In addition, the partnership seeks to support journalists and bloggers via an intuitive Telegram bot designed specifically for writers and commentators, who will be able to receive detailed statistics on major Euro 2020 matches in an online format.
Furthermore, journalists and bloggers will be able to subscribe to any particular national team and receive automatic match updates.
Alexey Babichev, Communications Director at Parimatch, added: “This historic partnership will enable Parimatch to leverage a one-of-a-kind automated content creation platform which we believe will make our marketing campaign a huge success.
“Thanks to the joint activities of our analysts and colleagues from Betegy, we are transforming our work in providing data on matches during top championships, which is always of interest to our clients, fans, journalists, and those passionate about sports statistics. The European Championship will become even brighter with Parimatch.”