The UK’s Betting and Gaming Council (BGC) has appointed Daniel Lindsay as its new Director of Strategic Delivery, following Kane Purdy’s appointment as Chair in April.
Lindsay will serve in the role in the absence of Stephanie Wong, who is set to begin her maternity leave.
He joins from Metropolitan Gaming, where he served as Managing Director – Interactive, from 2022-2026.
His experience in the iGaming sector reaches far beyond that, however. Lindsay began his career in 1993 at TCS John Huxley, where he spent 12 years which included a stint as Commercial Director.
He then rose up the ranks at publicly-listed gambling giant Aristocrat from 2005-2012, with his last role being as General Manager for Emerging European Markets.
Stints at listed firm GameAccount Network and Gibraltar-headquartered Rank Interactive followed before he joined Metropolitan.
In his role, which he will undertake for 12 months, he will work closely with the BGC’s Chief Executive Officer Grainne Hurst to “help ensure projects are aligned, resources are effectively coordinated, and key initiatives are delivered successfully”.
On Lindsay’s appointment, Hurst said: “I’m delighted to welcome Daniel to the Betting and Gaming Council as our new Director of Strategic Delivery, joining us on maternity cover for the brilliant Stephanie Wong, who will shortly be embarking on an exciting new challenge: becoming a mum.
“Daniel brings more than 20 years of experience across the betting, gaming and technology sectors, having held senior leadership roles at Metropolitan Gaming, Rank Interactive, GameAccount Network and Aristocrat.
“His expertise and leadership will be a huge asset to the BGC team as we continue our work on behalf of our members and the wider regulated betting and gaming industry.
“Welcome aboard, Daniel, and good luck Steph – although I suspect the challenges of BGC delivery programmes may soon feel relaxing by comparison!”
A busy time for the BGC
Lindsay joins the BGC at a time when it has been vehemently opposing the Gambling Commission’s (GC) proposal to implement financial risk assessments (FRAs).
The BGC has been a long-term opponent of FRAs, though its advocating of them being banished has ramped up in recent months as the GC closes in on a decision for their implementation.
Less than two weeks ago, the GC delayed its decision to deploy FRAs after its board could not come to a conclusion in a meeting held on 21 May.
Hurst and other members of the BGC have spoken of the supposed frictionless nature of the checks, stating that they must be completely frictionless in order to prevent driving punters towards the ever-growing black market.
The BGC recently cited data from H2 Gambling Capital (H2GC), which claimed that the UK’s illegal gambling market had grown from around £5bn in 2019 to £16.6bn in 2025.
“The choice for policymakers is clear. If the regulated sector becomes harder to use or less competitive, customers will not stop betting, they will simply go elsewhere,” Hurst said at the time.
“That is why financial risk assessments must either be genuinely ‘frictionless’ or not introduced at all – because anything else will push customers out of the regulated market.”
Lindsay will surely be busy from the get-go in his new role, as the BGC continues to navigate a difficult UK political landscape with discourse around gambling advertising, taxation and affordability.