ESA Gaming: Basketball Mine offers new cross-sell opportunities for sportsbooks

By | April 6, 2022

ESA Gaming has expanded its EasySwipe product portfolio to include its new release, Basketball Mine. 

Basketball Mine is ESA Gaming’s seventh EasySwipe game and joins Goal Mine, FruitStaxx and Egyptian Reels, in addition to more ‘classic’ titles such as BlackJack and European Roulette.

The instant win game lets players put their basketball skills to the test “as they bounce onto the court to rack-up prizes and to have a shot at the electrifying shootout bonus and win up to 100x their bet”.

Basketball Mine also features a free throw bonus round, which ESA Gaming believes will elevate the overall player experience.

Zorica Smallwood, Director at ESA Gaming, said: “Basketball Mine is a perfect addition to our expanding EasySwipe portfolio with the exciting sporting action that we are confident will appeal to bettors.

“We continue to evolve our offering with more engaging mechanics and features and Basketball Mine is a title we are very pleased to introduce to players around the globe.”

ESA Gaming noted that the EasySwipe games offer sportsbooks a number of cross-sell opportunities, allowing players to access a range of casino games without disrupting the sports betting experience.

The portfolio, it said, has proven to convert 20% of sports players, increase screen time by around 5% and helped boost sports revenue by 3%.

 As well as further expanding its EasySwipe offering, ESA Gaming’s 2022 roadmap will also introduce new games, including sports title Tennis Mine and crash-style content.

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