The FDJ group is extending its partnership with Olympique de Marseille for three seasons as its sports betting brands continue as premium partners of the Ligue 1 team.
FDJ looks to gain exposure to the large community of club supporters and develop a program of entertainment and exclusive content, as the deal includes its ParionsSport online and ParionsSport point of sale brands.
The group’s two brands will also benefit from visibility on the club’s digital platforms and social networks, and ParionsSport will be visible on the jerseys of the players of the professional team as well as in the stadium and the Robert Louis-Dreyfus training centre.
“We are particularly happy and proud of the continuation of our partnership with Olympique de Marseille,” stated Richard Courtois, Director of sports betting activities for the FDJ group.
“Proud of the proximity that this partnership offers us with one of the largest communities of supporters in France. Also proud to share the values of sport with this historic club in our championship.”
Also, the brand has revealed that it will develop a device to allow adult spectators to bet directly within the Orange Vélodrome.
The ParionsSport online and ParionsSport point of sale brands will be displayed from 13 July on the occasion of the first of five pre-season games, before the resumption of the national championship at the beginning of August.
FDJ will also offer supporters and the general public actions to ‘raise awareness of the integrity of sport’ and its policy for the prevention of excessive gambling and underage gambling.
Pedro Iriondo, Managing Director of Strategy and Development at Olympique de Marseille, stated: “Olympique de Marseille is delighted to continue the adventure with the FDJ group and its sports betting brands for the next three seasons.
“This extension confirms and strengthens the privileged relationship that unites the FDJ group, our club and our supporters.
“We can’t wait to start this new season together, and to continue to activate this partnership, always focused on themes dear to our two entities: awareness and prevention around the game.”