FeedConstruct has bagged an exclusive partnership with the Central Asian Volleyball Association (CAVA) for the global distribution of data and streaming rights.
The partnership covers all of CAVA’s international and club volleyball portfolio across both the men’s and women’s categories, including the CAVA Volleyball Championship, the CAVA Cup, CAVA Club Championship, and the CAVA Youth Championship.
Access to these competitions expands FeedConstruct’s international footprint across 14 Asian markets – Afghanistan, Bangladesh, Bhutan, India, Iran, Kazakhstan, Kyrgyzstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan and Uzbekistan – delivering continuous tournament coverage in a region represented by more than two billion people.
Narek Harutyunyan, Chief Executive Officer of FeedConstruct, said: “Securing this agreement with CAVA strengthens our global rights portfolio and gives us a substantial footprint across Asian regions through a well-organised, 14-nation competition structure.
“Integrating these exclusive rights into our infrastructure bridges a major sports market with our global network, ensuring we deliver the exact volume and reliability our partners demand.”
While an organisation with a major international exposure, CAVA itself remains a largely untapped sporting ecosystem with its year-round delivery of outdoor and indoor volleyball competitions, which FeedConstruct is planning to fully utilise – fuelling the ecosystem’s international distribution.
Mohamed Latheef, President of CAVA, added: “We are happy to collaborate with FeedConstruct to further expand our content reach and create new growth opportunities for our sport.
“By leveraging FeedConstruct’s wide distribution network, we can ensure our competitions receive the international visibility they deserve, delivering reliable, high-quality live action directly to the global markets.”
FeedConstruct continues to branch out
The CAVA partnership comes days after FeedConstruct signed a similar deal with the two biggest football competitions in Panama, showcasing the real-time sports data provider’s ambition to tap into as many global elite-level sports as possible.
FeedConstruct has signed an array of streaming rights deals in football and basketball recently, but has now added volleyball to its portfolio to go alongside its recent partnership with the World Baseball Softball Confederation (WBSC) as it continues to seek out deals with a variety of sports organisations.