Genius Sports lauds the conclusion of a record-breaking football season for clients boosted by the enhanced margins through its Edge automated pricing software and wider technologies.
The NYSE technology group has delivered an overall 16.6% increase in football margins for outsourced trading customers using Edge across European leagues during the 2025/26 season.
Launched in 2024, Edge serves as Genius Sports’ automated sportsbook pricing and optimisation software.
Its automations are based on advanced machine-learning layers monitoring real-time betting activity to strengthen operator pricing and minimise market risk.
This season, 20 new customers across Europe, Latin America and Asia adopted Edge to enhance sportsbook pricing and profit margins.
Edge is engineered to recalculate odds at a fixture level, with customer betting activity correlated across bet types including Match Result, Double Chance, Correct Score and Bet Builders.
A breakdown of margin performance generated by Edge saw Genius Sports underline client growth across Europe’s leading competitions:
- Champions League: +34%
- Premier League: +22%
- La Liga: +21%
- Serie A: +17%
- Ligue 1: +16%
James McKiernan, Commercial Director at Genius Sports, said: “The 2025/26 season was another year of growth and investment across our football trading and engagement products.
“Edge delivered significant margin improvements across football, while the expansion of BetVision, official data coverage and advanced modelling helped operators maximise uptime and deepen customer engagement.”
Genius Sports reliability amplified via official data
Beyond pricing performance, Genius Sports highlighted the role of its official data partnerships in improving market availability and trading reliability.
The Premier League delivered 98% overall uptime, with 158 matches exceeding 99% uptime, providing an average of five minutes and 19 seconds of additional market availability per match compared to alternative data suppliers.
Meanwhile, Italy’s Serie A achieved 97% uptime, representing a 3% year-on-year improvement, while Ligue 1 maintained uptime levels above 95%.
Key projects saw Genius Sports complete the migration of all 89,000 in-play football events to new Monte Carlo simulation models during the season, while enhancing Match State data with player-level information and expanding its player proposition markets.
New markets covering shots, shots on target, score or assist, fouls and goalkeeper saves were deployed across pre-match, in-play and Bet Builder products, with tackles and offsides set to be added ahead of the 2026/27 campaign.
Expanded selections deepen customer engagement
Genius further cited the performance of BetVision, its interactive live-streaming platform, which generated a 22% increase in customer retention compared to standard streaming experiences.
For clients, retention rates were particularly strong in Brazil’s Serie A (+53%), Turkey’s Super Lig (+35%) and Italy’s Serie A (+20%), while French Ligue 1 viewers spent 22% longer watching content through the platform.
Genius Sports noted that the expansion of player proposition markets and richer Match State data has enabled operators to offer a broader range of in-play and Bet Builder selections that are expected to deliver a new level of engagement for this summer’s FIFA World Cup 2026.
McKiernan concluded: “At the World Cup, operators need reliable pricing and content to perform at scale. We’re seeing strong uptake across outsourced trading, Edge and our expanded MultiBet product ahead of Thursday’s opening game.”
“Heading into the 2026/27 domestic season, we’re excited to invest further in our football product as we continue to lead the way.”