Gaming Innovation Group (GiG) will provide its GiG Comply B2B marketing compliance software to Matching Visions, further expanding its partner network.
The agreement with the Malta-based affiliate network – which was recently acquired by Acroud AB – will see the latter leverage GiG’s compliance solution to scan web pages for content, links and igaming code red words.
Furthermore, GiG’s rules engine based software will be used to analyse snapshots from advertising campaigns and provide insights in real-time of the content, which will be used by Acroud to promote the brands of its operator partners.
“We look forward to supporting Matching Visions in its efforts to enhance its affiliate marketing compliance,” remarked Jonas Warrer, CMO at GiG.
“The excelled demand for GiG Comply is a clear sign that more and more affiliates like Matching Visions are placing strong value on creating a more responsible and sustainable gaming movement – this makes us very proud.”
The partnership will see GiG will support Matching Visions’ compliance strategy, in particular promoting responsible gaming measures on relevant pages whilst ensuring that terms and conditions are correct and up to date throughout all markets the firm operates in.
By leveraging GiG Comply, Matching Visions joins several other prominent firms in partnering with GiG to strengthen its compliance operations, including Betsson Group, DT9 Media LTD and recent addition Avneto Group.
Dennis Dyhr-Hansen, CEO at Matching Visions, said: “It’s extremely important for us to ensure we remain 100% compliant no matter which geo or brand we are sending traffic to.
“We want to be completely transparent to all brands that work with us that we take compliance very seriously and will do what it takes to be at the forefront of compliance. We are proud to partner up with GiG Comply to make this happen.”