Graphyte engineers first pin-point search engine for betting & igaming

By | July 7, 2021

Sports betting innovation studio Graphyte has proclaimed that it has developed the industry’s first ‘fit-for-purpose’ betting and gaming search engine. 

Named ‘Smart Search, Graphyte built its AI-powered search engine after noting the frustrations of operators, who had been utilising standardised search components to cater for customers querying complex terms related to betting markets, games, promotions, and pages.

Leveraging its proprietary Natural Language Processing (NLP) tech, Graphyte has developed Smart Search to instantly index a comprehensive sports betting and casino catalogue, with the engine capable of returning results of 500,000 plus selections in under 10 milliseconds.

Benefits should see operators deploy a fully customised search engine providing customers pin-point accuracy on their search queries with the ability to index real-time pre-event and in-play markets.

The use of customised search engines has long-been an established module within wider mass-market digital sectors such as retail, travel and entertainment catering to diverse audience needs.

“An effective search engine should be seen as standard for any digitally-focused operator, regardless of industry. It’s the quickest and most cost- effective way to add double-digit growth to retention rates and adds a dramatic improvement to user experience.” Damien Evans, Graphyte CEO, explains.

“Smart Search Performance is exceptional, with 10ms response times and the type of search features that can only come from a product developed with strong operator input into the design.

“Naturally, we’re super-excited about bringing this to the market, closing a major pain-point for so many operators with such a simple integration and so many compelling features, at a price-point that makes it a no-brainer.”


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