IMG Arena to lead MLS data distribution and upgrade

By | July 7, 2022

IMG ARENA, a developer and distributor of syndicated sports and entertainment media rights, has been selected as the official data distribution partner of Major League Soccer (MLS). The collaboration follows an extensive RFP process. 

In a joint statement released today, both firms said that the long-term, global partnership will utilize the latest technology to create a new standard for soccer data and “drive the next generation of fan engagement in MLS and MLS NEXT Pro”.

Under the terms of the deal, IMG ARENA will deliver official data, innovative content solutions, next-generation fan analytics, and marketing tools to MLS’ betting and media partners. The agreement will also see the launch of three new MLS live data feeds, designed to enhance the fan experience via a series of brand new digital, media, and betting products.

IMG ARENA’s modularized Event Centers – already successfully implemented with the PGA Tour and The UFC – will combine MLS data feeds and live streaming, and present live and historical event statistics, data visualizations, and ultra-responsive markets via 2D and 3D interfaces.

In addition, MLS and IMG ARENA will launch a suite of new digital products enabling the league, its teams, and partners to use data, graphics, and insights to enhance the game and further engage the digital MLS audience on MLSsoccer.com, the MLS App, and all MLS Club Sites.

Freddie Longe, President of IMG ARENA said: “We are incredibly proud and excited to have secured this agreement with MLS for an all-encompassing partnership that allows both parties to plan and work on a long-term strategy that will take us to the 2026 World Cup and beyond.

“It is a partnership truly fit for the data age of sport and shows off the full capabilities of the IMG ARENA product and service offering. Together, we will empower the future MLS universe.”

Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures said: “The extensive collaboration between MLS and IMG ARENA will utilize the latest in digital marketing technologyto drive fan growth for MLS and MLS Next Pro ahead of World Cup 2026 in North America. 

“IMG ARENA is a proven global leader in an ever-evolving sports betting landscape. We look forward to working with them to deliver the highest quality data for fans to power their MLS sports betting experiences.”

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