DATA.BET has unveiled the latest addition to its sportsbook solution portfolio with the launch of In-Stream Betting.
The latest offer represents a fronted feature that is directly integrated into an existing streaming infrastructure that allows for the placing of a bet without leaving a live broadcast.
Players can access markets, odds, and bet slips straight within the stream itself, optimising customer engagement and retention.
Built as a mobile-first feature, the DATA.BET feature is an answer to the digital trends in today’s age, as the majority of bets are now placed through a mobile device. The In-Stream Betting overlay is on-demand, meaning customers can switch it on or off at any time during the stream.
Eliminating the need to look away, operators can benefit from stronger user engagement, longer betting sessions, and improved lifetime value.
Clients can connect the feature at the frontend level without any backend implementation, lowering the entry barrier and speeding up the launch-to-market speeds.
Paired with DATA.BET’s virtual content, the solution enhances the user journey with near-zero latency in broadcasts.
Rostyslav Likhtin, Head of Product at DATA.BET, commented: “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast.”
“For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction.
“Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”