BetUK has signed a deal with six-time champion jockey Kieren Fallon as part of an exclusive horse racing partnership.
The link-up with the former Irish jockey will strengthen BetUK’s racing offer by providing expert tips, knowledge and insight as part of a series of podcasts – entitled Fallon’s Fancies – available to watch on its platform.
Fallon, the three-time winner of the Derby, four-time winner of the Oaks and six-time Champion Jockey, stated: “I’m delighted to be working with BetUK on the Fallon’s Fancies podcast.
“I hope my knowledge and tips will give an entertaining insight into the wonderful world of horse racing and encourage more people to get involved and perhaps find a winner or two.”
The first edition of the ‘Fallon’s Fancies’ podcast launched ahead of the Cazoo Derby Festival, with the second due to be released ahead of The Royal Meeting at Ascot that takes place from June 14 to June 18.
BetUK’s partnership with Fallon coincides with the brand’s addition of over 40,000 live streamed races from around the world available to its punters.
Matt Bramley, UK Country Manager at LeoVegas Group, added: “BetUK is one of our fastest-growing brands, and we are thrilled to announce this exclusive partnership with Kieren Fallon – a horse racing legend.
“This new venture demonstrates our commitment to becoming a leading player in the market and a favourite site for racing fans.”