Kindred launches ‘Bettor Time’ to achieve 0% harmful gambling revenue

By | June 16, 2021

Kindred has partnered with Zafty Intelligence and the European Association for the Study of Gambling (EASG) to launch its Bettor Time app, as part of its wider commitment to generating 0% of revenue from harmful gambling by 2023.

The Bettor Time app is designed to assist customers with staying in control of their gambling behaviour by monitoring app usage and alerting users to potentially harmful changes in their spending or playing habits.

App users will be able to control their use of all gambling apps regardless of operator via Bettor Time whilst maintaining anonymity.

Additionally, users will be able to utilise Bettor Time to set expected use limits of gambling acts and monitor their actual usage over time, whilst also additional features will enable customers to set daily timer limits and block out usage of betting apps during specific times of the week if necessary.

“For us promoting the Bettor Time App is a given and it is in line with our commitment of 0% revenue from harmful gambling by 2023,” said Maris Catania, Kindred Group’s Head of Responsible Gambling and Research.

“The technology behind this app with Zafty’s unique machine learning algorithms that take the recorded activity and learn each user’s normal behaviour is very interesting. 

“This app can help users make better-informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow.”

Behavioural intelligence company Zafty Intelligence was the driving force behind the app, leveraging passive technology, whilst the service is owned in full by EASG.

Stockholm-listed Kindred was an early partner in the development of the app, in line with its aforementioned commitment to generating 0% of revenue from problem gambling by 2023, an objective first announced in March 2019 by Chief Executive Henrik Tjärnström.

As part of the pledge, Kindred became the first betting operator to openly publish its share of revenues ‘derived from harmful gambling’, recording a 4.3% share of gross winnings from ‘high risk’ players in Q4 2020.

The operator has stated that it ‘will continue to develop technology and solutions both in-house and with our partners to support healthy gambling behaviour,’ and plans to further integrate new technology such as machine learning.

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