LeoVegas has completed a major technology milestone, migrating all of its Swedish-facing brands onto its proprietary Tiger sportsbook platform.
The transition places LeoVegas’ domestic portfolio within a new technology framework, giving the operator greater control over product development, platform integrations, customer data management and sportsbook innovation.
Tiger forms part of LeoVegas Group‘s long-term strategy to build a fully proprietary betting and gaming ecosystem. Development of the platform accelerated following the acquisition of LeoVegas by MGM Resorts International for $607m (£451m), with Tiger designed to become the cornerstone sportsbook technology for the group’s online gambling ambitions.
The migration programme was completed on 1 June 2026, following the successful transition of GoGoCasino, BetMGM and Expekt onto Tiger. LeoVegas became the fourth and final Swedish brand to make the switch, completing the rollout in time for the FIFA World Cup and one of the busiest periods on the global sporting calendar.
The proprietary sportsbook offers a comprehensive suite of betting products and features, including Flex Combo betting, odds boosts, cash-out functionality, live streaming, Bet Builder markets and pool betting through the Leo-tipset product. By bringing these capabilities in-house, LeoVegas aims to accelerate product development and reduce its reliance on third-party technology suppliers.
Leadership views Tiger as the sportsbook equivalent of the group’s highly successful Rhino casino platform and Stack technology architecture, both of which helped establish LeoVegas’ brands as leaders in mobile gaming and digital customer engagement.
The company believes Tiger will provide the same competitive advantage in sports betting, allowing it to move faster on innovation, data integration and customer experience.
Commenting on the milestone, Mattias Wedar told SBC:
“In under two months, we have migrated all our brands in Sweden to our proprietary sportsbook, Tiger, and I couldn’t be more proud of this amazing achievement. Numerous teams have worked tirelessly to ensure sports fans across Sweden can benefit from this superior user experience in time for the World Cup.
“Just as Rhino played a major role in LeoVegas’ initial success, I am confident that Tiger is a game changer, making us more agile, independent, and future-proof. The numbers from our previous launches have been very positive, and I can’t wait to see all the hard work from Team Leo come to fruition.”