LSports expands 888 deal after securing Colorado sports betting licence

By | September 9, 2021

Sports data solutions provider LSports has been granted a two-year sports betting licence from the Colorado Division of Gaming, which will allow it to deliver unique sports data solutions to operators in the state. 

In addition to this, LSports has extended its partnership with 888 Holdings plc to provide its sport data-services for SI Sportsbook, which launched in Colorado at the start of September.

The new partnership builds on LSports’ existing relationship with 888 which sees the brand provide its high-quality live sports betting data for 888sport. 

LSports has marked a few notable milestones this past few months in its efforts to break into the US market, including signing exclusive data rights agreements and strategic partnerships with the rising AUDL and AFFL during April and June, respectively.

Dotan Lazar, CEO and Co-Founder at LSports, said: “We are moving forward as planned, within the different states and growing together with our strategic partners. We’ve been going in full force these past few months and are working to push further in the coming years.

“We are delighted to extend our partnership with 888 to launch our sports betting data services on SI Sportsbook and supporting its market entry.”

Yaniv Sherman, SVP & Head of US at 888, added: “We are pleased to expand our global partnership with LSports, utilising its real-time sports betting data for SI Sportsbook. 

“By combining sports data with our proprietary technology, we have created a first-class betting and gaming experience for sports fans. We look forward to continuing working with LSports in the coming months.” 

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