Novibet strengthens global market position with Microsoft Azure

By | July 1, 2021

Novibet is taking its partnership with Microsoft Azure ‘to the next level’, which the operator believes will help strengthen its global market position.

Having first made the transition to Azure in March, Novibet explained that Microsoft has helped guide the company’s digital transformation.

Sotiris Haritos, Novibet Chief Technology Officer, said: “Our target for moving to Microsoft Azure was twofold. First, we wanted to address the more pressing needs of adjusting to the growth we were experiencing, as at some point, it was clear that we had outgrown our infrastructure in our shared datacenter. 

“Secondly, as we were looking at the future, we wanted to have exactly this kind of flexibility we are currently enjoying and to be able to spin out different environments in a completely automated way and have the infrastructure work for us and not the other way around. This is exactly what we have achieved with our move to Azure.”

Novibet noted that through its collaboration, it is “banking on continuous innovation from Microsoft to support its development today and the company’s product visions for tomorrow”. 

Through their partnership, Microsoft’s 24/7 engineering network supports Novibet’s day-to-day operating teams to provide the best underlying technical maintenance. 

Azure also supplies its microservices to Novibet, allowing the betting group to customise its systems architecture to dynamically match market-by-market scale demands.

Haritos continued: “What we’ve seen is exponential growth. The amount of growth that we have seen is really significant. Furthermore, we have peace of mind in terms of platform stability with record KPIs and service level objectives. Also, the most important thing for our DevOps teams, is the visibility of the whole technology stack, something that we did not have before moving to Azure.

“So now we have a complete visibility of the network stack, of hardware resources, of practically everything. And that enabled us to be entirely aware of everything that is going on in our platform, giving us confidence for our day-to-day operations, as well as for our long term plans. Not to mention the optimisation of our reaction time on different client demands. We are quicker to grow. We are quicker to scale up or scale out. 

“Moving to Azure was definitely a big milestone for the company as a whole. It was very well received, and the benefits of this migration were acknowledged immediately by everyone. 

“For our end users, everything was transparent and seamless, and at the end of the day, they were able to enjoy faster and more reliable services, which obviously contributes to the better user experience that we’re always aiming towards at Novibet.”

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