Category Archives: Betting

Exc: BETBY to bring Carlsen, Nakamura and GothamChess to ICE

SBC News understands that BETBY is planning an ambitious activation at ICE in January featuring its high profile global brand ambassador Magnus Carlsen alongside other global elite chess talent and digital creators. Marketing material viewed by SBC News indicates that BETBY’s recent partnership with Magnus Carlsen may soon expand into a broader chess-centric initiative featuring renowned …

FIRST: building localised sportsbooks from the ground up

Tom Light, CEO of FIRST, tells SBC News that platforms must be specifically tailored and built for the specific region that operators are in.  Light notes that as a global supplier of sportsbook technology, FIRST is focused on localising its product for each region, and offers a whistle-stop-tour of the provider’s global operations and how …

Stake to support global eSports integrity monitoring

Stake has been welcomed as the latest member of the Esports Integrity Commission (ESIC). The iGaming and sportsbook operator will serve as a tier one anti-corruption partner tasked with  promoting fair competition and strengthening integrity frameworks across the eSports betting market. Furthermore, Stake’s role will aid ESIC with its integrity monitoring efforts to ensure that …

University of Bristol researchers make another gambling advertising complaint

The Advertising Standards Authority (ASA) has ruled against yet another bookmaker social media advert, with the complaint lodged by an educational institution many gaming stakeholders will be becoming familiar with. A researcher from the University of Bristol filed a complaint against a social media post from online bookmaker challenger brand Midnite, questioning whether the advert …

Entain and Evoke stocks take a hit as gambling tax raises announced

Gambling tax hikes were confirmed today prior to Rachel Reeves, Chancellor of the Exchequer, delivering her budget announcement in the House of Commons, and some of the industry’s biggest players have already felt an impact. The Office for Budget Responsibility‘s (OBR) forecast report, usually published following the Chancellor’s address to the Commons, was leaked this …

First ads detected in Google’s AI Overviews and AI Mode

Google is beginning to show ads inside search results across AI Overviews and AI Mode. This signals a major shift in how the tech giant is merging sponsored content with AI-generated answers, which could reshape the search experience for marketers. Adthena, an AI search intelligence platform, has been the first to detect signs of Google’s …

Commission reiterates anti-black market and research pledges as budget day lands

The UK Gambling Commission (UKGC) has signed a joint declaration against black market gaming while also committing to continue one of its flagship research projects into the British betting industry, the Gambling Survey for Great Britain (GSGB). These announcements came shortly after the publication of official industry stats covering the financial year from April 2025-March …

Amelco: the year in review – defining success

“Fortune belongs to the brave” – those are the words used by Brandon Walker, as the Amelco Business Development Manager gazes into his crystal ball to predict what could lie ahead for the company as the curtain gets set to fall on 2025. Maintaining momentum is critical when occupying a space in such a fast …

Leeds’ Victoria Gate Casino reopens after rigorous AML adjustments

The licence suspension of the Leeds Victoria Gate Casino (VGC) has been lifted by the UK Gambling Commission (UKGC). In a new update to the previous development that saw the doors of VGC temporarily closed due to an ongoing investigation into concerns that the casino is not eligible to conduct its anti-money laundering (AML) responsibilities, …