Category Archives: Betting

BETBY activates two major e-Sim launches

Sportsbook supplier BETBY has strengthened its eSports platform with the addition of two new e-Sim disciplines. Betby.Games now boasts eTableTennis and eFootVolley, both aligned with the sporting trends in two of the most dynamic sports betting regions in the world. First off is the eTableTennis offer, which carries the title TTX CUP. Aligned with the …

New public health strategy targets male fallout of gambling harms

The government’s newly published “Men’s Health Strategy” calls for a deeper focus on how problem gambling impacts the male population of the UK, with an ongoing understanding towards policy treating gambling harms and consequences as a public health issue. Announced by the Department of Health and Social Care (DHSC), led by Secretary Wes Streeting, the …

Genius Sports lands major partnership in the country of football

Genius Sports will deploy its Semi-Automatic Offsite (SAOT) tech across 27 top-flight Brazilian stadiums over the next two seasons. The partnership will see the Brazilian Football Confederation (CBF) implementing the tactical football analysis system across the stadiums of all teams that will compete in the Serie A Brasileirão football league throughout 2026 and 2027. Genius …

Spelinspektionen fines IF Björklöven over licence obligation deficiencies

Sweden’s gambling regulator, Spelinspektionen, has fined ice hockey team IF Björklöven with SEK 25,000 (£2k). IF Björklöven falls under Spelinspektionen’s remit as it has a licence to provide lottery games for the period 15 March 2023 to 14 March 2028, through which it then funds its own activities. The violations in question, deemed “serious” by …

FDJ United returns to Kambi to accelerate sportsbook drive 

Kambi Group Plc has been charged with bolstering the enlarged sportsbook capacity of a newly-formed FDJ United. Announced this morning, FDJ United has signed an “expanded deal” to integrate Kambi’s Odds Feed+ solution across its sportsbook properties of Unibet, 32Red Sports and Parions Sports. The upgrade will see FDJ United sportsbooks gain full access to …

Slovak Gambling Office demands sports wash from illegal brands

Professional Sports bodies and federations of the Republic of Slovakia have been warned to ensure that “sports have no connection with unlicensed gambling”. The command comes from Libuša Baranová, issuing her first address as Director General of ÚRHH, the Gambling Regulation Office of Slovakia. “Combating illegal gambling operators, protecting consumers and vulnerable groups, and ensuring …

Flutter confirms Sky Bet’s move to Malta citing UK pressures bearing down

Flutter Entertainment has relocated Sky Bet’s headquarters to Malta amid widespread speculation about the impact of UK tax changes. ITV News reported yesterday Sky Bet workers across seven cities, including three UK ones, were told via a video meeting earlier this year that the company was moving its HQ to Malta. The company has now …

Flows: How automation is redefining player safety for a new regulatory era

Player safety has shifted from a moral obligation to a measurable standard and is now under sharper focus than ever. As regulation tightens and real time data becomes essential, operators face growing pressure to act instantly and effectively.  As Europe marks 2025 Safer Gambling Week, Flows VP of Commercial Dan de Souza shares how the …

Odds88: iGaming must ditch legacy tech to focus on innovating

Innovation is one of the most common buzzwords in the iGaming industry, but how many solutions can you think of that are genuinely innovative?  Less than one would hope, argues Will Fyler. Fyler, Managing Director of Odds88 – part of Yolo Group – sits down with SBC News as the company nears its first anniversary …

Soft2Bet CFO: Innovation and talent are unchangeable drivers of industry leadershipdership

As markets and technologies grow rapidly, Soft2Bet maintains that the secret to its ongoing growth and differentiation lies in constant innovation, according to the firm’s CFO, Max Portelli. He highlighted that this strategy is designed not only to secure its position but also to ensure client retention through continuously evolving product offerings. This insight was …