We spoke with Rostyslav Likhtin, Head of Product at DATA.BET, about how Bet Builder, Hot Bundles, and Bet Boost work together as a unified ecosystem, what operators expect from these tools today, and why flexibility and seamless integration are becoming the defining factors in modern betting products.
Bet Builder, Hot Bundles, and Bet Boost – are these three separate products or a single system? How are they connected, and why would operators need all three?
These are three separate components that reinforce each other within a single betting ecosystem. Bet Builder allows players to create their own combined bets within a single match. Hot Bundles offers ready-made combinations.
Bet Boost increases the odds for a limited time. Together, they cover different player behavior scenarios: some want to build their bets themselves, others prefer ready-made offerings, and boosts help enhance the appeal of both formats.
Bet Builder has been around on the market for many years. What has changed in operators’ expectations of this product recently? How does your version differ from what’s already out there?
First, DATA.BET launched Bet Builder for esports, and that’s where the real expertise in this kind of product development was built. From there, everything we’d learned was expanded to other verticals.
Bet Builder has already become baseline functionality, so today operators expect more than just the ability to combine bets. In most cases, they expect a product that helps increase average bet size, engagement, and conversion.
What comes to the forefront for clients now is speed, wide event and market coverage, stability, high-quality UX, and the ability to easily integrate the solution into their own brand system.
Which metric do operators typically notice moving first after launching Bet Builder – and how soon does that shift become visible? Does Bet Builder deliver a higher margin compared to standard bets?
The first changes operators tend to see are in average bet size and overall turnover. How quickly this happens depends on the audience and how well Bet Builder is integrated into the product, but the initial results can usually be assessed within a few weeks of launch.
As for margin, Bet Builder often has a positive impact thanks to more complex combinations and a higher average stake. That said, the outcome depends on trading settings and the behavior of each operator’s specific audience.
We’ve received positive feedback from partners who have noted growth in user activity and in the popularity of Bet Builder following launch. Specific results depend on the audience, promotional activity, and how well the product is integrated into the overall user journey.
How do you integrate Bet Builder?
With SPA, it’s essentially zero effort on our side. Bet Builder comes bundled with it – we just enable the feature, and it works.
With an API integration, there’s more involved. Bet Builder has its own separate API that we need to connect to as well. The reason is that the odds are dynamic: every time a player adds a selection, all the odds change.
Certain market and outcome combinations get disabled – either they conflict with what the player has already picked, or they’re already covered by the current selection. So each time the user selects a market, the provider recalculates all the markets, and we need to handle that flow on our end.
After that, the Bet Builder bet enters our risk management like any regular bet, and we validate it the same way. As for timing, we’d estimate about a week, including QA tests.
What happens to a player’s session once they start using Bet Builder?
Based on our experience, Bet Builder really pulls players deeper into the session. They spend more time building out their slip, trying out different market combinations, and engaging with the product much more actively than they would with a standard bet.
And it’s not just about more interactions within a single session, it also creates a habit of coming back to try out new combinations. For us, Bet Builder is a product that drives overall engagement and has a real long-term impact on player activity as well as end profit for our clients.
Bet Boost is being called ‘a new type of bonus’ – what fundamentally sets it apart from traditional bonuses?
The key difference is that Bet Boost is built directly into the betting process itself, rather than existing as a separate bonus mechanic. Instead of receiving bonus funds or free bets, the player immediately gets an enhanced coefficient.
This makes the mechanic more transparent for the user and easier for the operator to manage from a promotional standpoint.
Moving on to more specific advantages, what benefits does the Bet Boost feature bring, and how flexible is it?
Bet Boost was designed from the very beginning to be as flexible as possible. We built in the ability to cover a wide range of promotional scenarios, so the operator can fine-tune the mechanic to fit their specific business goals.
For example, Bet Boost can be applied to individual events, tournaments, markets, or user segments, and it can be used to run short-term promotions or large-scale marketing campaigns. That level of flexibility means one feature can support many different scenarios without any additional development work.
What role do Hot Bundles play in the ecosystem, and what changes do they bring for the player?
It’s a separate mechanic that helps popularise Bet Builder among players, which offers ready-made bet combinations, which lowers the barrier to first use.
For the player, it means a faster route to a bet: they can go with a pre-built bundle as is, or use it as a starting point and adjust it to their preferences. For the operator, Hot Bundles is a powerful feature that increases Bet Builder visibility and encourages players to use it.
Are Hot Bundles generated by an algorithm, by the operator, or based on player behavior? How does this work in practice, and can these approaches be combined?
We support both. Hot Bundles can be generated automatically, with algorithms picking the most relevant combinations for players, or built manually when the operator wants to push specific events, tournaments, or campaigns.
And the two aren’t mutually exclusive. In practice, many operators mix them: automated recommendations for day-to-day content, and manual bundles for major sporting events or promotions. That combination gives them maximum flexibility and control over the user experience.