Category Archives: Betting

From startup to scale-up: Wager Games’ next chapter

A startup’s journey is hardly ever easy. Not only must startups challenge the established players in the industry, but they also face fierce competition from peers pursuing the same path. Yet success awaits those who get it right, which is why Wager Games was recognised at the First Pitch competition during SBC Summit Americas 2025. […]

Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, looks at why planning matters now more than ever in ensuring a long-lasting performance following the FIFA World Cup. The FIFA World Cup 2026 has not started yet, but affiliate marketing is already moving around it. For sports-focused teams, a tournament of this scale is closer to […]

New DCMS gambling boss commits to “getting the balance right”

The UK’s Department of Culture, Media and Sport (DCMS) has a new Director of Sport and Gambling. Emma Floyd took to LinkedIn earlier today, 8 June, announcing that she has been selected to take over the role after her predecessor Ben Dean moved to a new Cabinet role in early 2026. It is unclear at […]

DSWV: Germany faces a €400m World Cup wagering blackhole

Germany’s Interstate gambling regime faces a potential loss in betting turnover to unregulated operators of €300m-to-€400m during the FIFA World Cup. The estimate has been put forward by Deutscher Sportwettenverband (DSWV), the trade association of Germany’s licensed online sportsbooks, which has once again called on regulators and Bundesländer to recognise the structural deficiencies within the […]

Sportradar makes long-touted leap into predictions via Kalshi deal

Sportradar, one of the world’s biggest sportstech companies, has put its money where its mouth is by partnering with Kalshi, one of the two biggest prediction market platforms globally. The global deal comes after months of speculation that Sportradar was going to launch in the predictions space, having already built up a considerable foothold in […]

BETBY latest to incorporate the BC.GAME rewards engine

BETBY has entered a partnership with gaming platform BC.GAME that will see the former adopting the latter’s rewards model powered by the $BC token. BC.GAME first launched its BC Engine back in April in an effort to push the $BC token further than a traditional promotions feature. The token is now a core component for […]

Africa stakeholders put emphasis on responsibility as 1xBet joins conversation

International gaming company 1xBet continues to court African markets, with the company’s focus increasingly turning to responsible gaming activity. The online bookmaker has been active in markets like Nigeria for many years, having secured a five-year licence in the West African nation back in 2021. In 2026, the company continues to see African betting markets […]

World Cup Betting Tour: Chance for Croatia as national team and Entain’s SuperSport look to defy odds again

SBC News speaks with Croatia-focused, Entain-owned bookmaker SuperSport as part of its World Cup Betting Tour series For a country relatively small in terms of population and with a top domestic division which is ranked outside of the world’s top 10, Croatia have to be given some credit for asserting themselves as a regular in […]

BETBY: sportsbooks are not your competitors – social media is

As an industry, sports betting is obsessed with player retention and increasing the lifetime value of recreational and VIP customers, albeit in a responsible manner. The logic passes the sense check; operators are spending huge sums on acquisition and the only justification for those astronomic CPAs is having a valuable customer at the end of […]

Mbappé demands Les Bleus kill image rights for French bookmakers

Betting advertising polemics have hit the France national team’s camp on the eve of the FIFA World Cup 2026, hosted in the US, Canada and Mexico. This weekend, French sports daily l’Équipe reported that senior figures of Les Bleus squad have demanded that the France Football Federation (FFF) intervene on the use of image rights […]