Category Archives: Betting

GR8 Tech follows up casino improvement with toolkit upgrade ahead of 2026 World Cup

GR8 Tech is strengthening its engagement and retention toolkit to help operators convert short-term traffic into long-term value ahead of the 2026 World Cup.  While major tournaments reliably deliver spikes in registrations and deposits, the real commercial challenge, according to the solutions provider, lies in keeping players active beyond their first few sessions.  “The World […]

A better vision for the future: BETER CRO outlines company ambitions

BETER is looking to the future as it continues to expand its content offerings and diversify into new markets.  Sitting down at SBC Summit Rio, BETER’s Chief Revenue Officer, Chuck Robert Robinson, joins SBC Noticias’ Ana Maria Menezes to discuss the company’s strategy in eFootball, their wider goal with player engagement as well as AI, […]

MPs and Lords mount combined assault on UK betting advertising

Gambling reform lobbyists in both the House of Commons and House of Lords are continuing to pile pressure on UK betting advertising. A fresh report from the All-Party Parliamentary Group on Gambling Reform (GRAPPG) and Peers for Gambling Reform (PGR) have made a combined case about the risks of gambling brands proliferating via advertising in […]

Sportradar shares slump after short seller allegations but firm pledges to fight back

Sportradar states that it will “unequivocally challenge” allegations that it has been working with illegal gambling operations, after claims about its conduct resulted in its share price plummeting. Two investment research firms, Callisto Research and Muddy Waters, have published reports alleging that Sportradar has been providing services to illegal operators while simultaneously providing integrity services […]

1xBet’s Chris Bird: How operators can ensure responsible sports marketing

Sponsoring well known sporting institutions is a textbook brand awareness strategy for sports betting and online casino operators looking to attract new customers. 1xBet, a global sports betting operator with more than 35 local licences, is one such company that has utilised partnerships with some of the world’s most recognisable sporting organisations to increase its […]

Easier self-exclusion mechanisms introduced by Dutch regulator

The Dutch gambling regulator, Kansspelautoriteit (KSA), has launched a new mechanism to simplify the process for authorised third-parties to register problem gamblers with the national self-exclusion scheme CRUKS. Changes are meant to provide persons or guardians authorised by court to manage the finances of others with more legal leverage to put them on the register […]

BETBY follows predictions move with media-inspired engagement tool

BETBY has moved to strengthen its offering in the marketing and promotions side of the global betting industry, having already extended its reach in areas like streaming and predictions. The sportsbook solutions firm announced the launch of ‘Stories’ today. Stories is a new feature focused around presentation of promotions and key events, taking inspiration from […]