Category Archives: Betting

ReferOn announces Evolution Cohort in first of two major rollouts

Affiliate management platform ReferOn has taken another step forward in its journey to make the most out of data solutions and emerging technologies. The Cyprus-based company has announced a new product, Evolution Cohort, an analysis framework designed for player value, retention and monetisation. For ReferOn, this marks another step in its mission to achieve what […]

EPIC launches strategic US initiative to tackle gambling harm in sports

EPIC Global Solutions has entered a partnership with US-based mental health support platform Onrise to enhance problem gambling prevention in professional sports. Aimed at both athletes and coaches at the professional and collegiate level, the collaboration will address relevant issues stemming from problematic behaviour across sports wagering and other forms of gambling. EPIC will leverage […]

Mind the Gap: Oddin.gg on keeping bettors active between World Cup fixtures

Marek Suchar, CEO and co-founder of Oddin.gg, argues that esports betting can be the bridge for sports bettors during this summer’s FIFA World Cup as operators seek to keep players engaged between matches. Most sportsbook operators will spend more on World Cup 2026 marketing than on any other single event this year. And for the […]

Allwyn drops Novibet acquisition over Greek competition concerns

Allwyn International has announced its withdrawal from a planned acquisition of a majority share in Novibet, citing feedback from the Greek competitions authority. The board of Allwyn confirmed this morning that it and Logflex MT Holding, the parent company of Novibet, had jointly decided to withdraw from the transaction. The takeover was under review by […]

Bet St George goes live despite turbulent UK market

In what may have looked like an impossible scenario to some, a brand new bookmaker has just launched in the UK. Bet St George has become the latest kid on the block, with the self-described goal to champion English sport and national moments. Heading the brand is chairman Nic Brereton, founder of horse and greyhound […]

Banijay and RedBird agree merger to create one of world’s biggest content producers

Banijay Group and RedBird IMI have agreed to merge Banijay Entertainment and London-based All3Media in a 50:50 joint venture that will create one of the world’s largest independent content producers. The combined company will operate under the Banijay name and, on a pro forma basis, would have generated more than €4.4bn (£3.82bn) in revenue and […]

Moving beyond satellite: the future of streaming for retail betting shops

Video distribution has seen a massive transformation in the past decade. Many video publishers are opting for internet-based video streaming as opposed to traditional methods, like satellite and cable, because it provides more flexibility and streamlines workflows.  Like many other businesses, retail betting shops are benefiting from this transformation, as it helps them deliver better […]

SBC Media launches Affiliate Leaders as dedicated news platform for the global affiliate marketing industry

SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community. The relaunch marks the next chapter for Affiliate Leaders, evolving into a fully-fledged editorial platform delivering breaking news, in-depth features, interviews and analysis for affiliates, affiliate teams, agencies and marketing technology providers. […]

Lottomatica enters new Italy regime on strong FY25 footing

Lottomatica has maintained a strong financial performance in FY25, breezing past its results from last year and recording a total of €2.3bn in revenue, up 12% from FY24 (€2bn).  Divided by segment, online was the biggest revenue driver and where the Italian gambling giant saw the most growth, recording an increase of 22% year-on-year for […]