Category Archives: Betting

Brand ambassador deals are nothing new in sports betting, especially relating to football, but these partnerships tend to be with players, not managers. Soft2Bet, a B2B and B2C gaming firm, has decided to flip the script on the partnership model with a more unconventional deal – with Atlético de Madrid manager Diego Simeone. The Argentine […]

In the House of Commons, ministers appear unified in their view that more restrictions should be applied to UK gambling, with the industry’s legislative and policy resolutions viewed as unfinished business. An opening week of criticism concluded with a Commons debate, which saw backbenchers debate high-street gambling reforms, focusing in particular on the proliferation of […]

Sports betting succeeds when players enjoy the experience – not just when they engage with betting or get boosted odds.  Modern bettors expect speed, quality, relevance, and excitement in every session. They want to find their favorite events instantly, feel understood by the brand, and stay fully engaged beyond betting alone. Delasport’s CEO Oren Cohen Shwartz believes the sportsbook experience […]

Regulated crypto betting is looking increasingly likely in certain markets and companies of various shapes and sizes are moving to capitalise on this prospect. The latest to do so is GR8 Tech, the Ukraine-founded, Cyprus-based B2B betting technology firm, which has unveiled a new payments platform, Crypto Turnkey. Crypto Turnkey supports over 15 popular cryptocurrencies […]

The British Horseracing Authority (BHA) has introduced new changes to the 2026 fixture list to showcase major races during the weekend. The changes follow the two-year trail of a ‘protected window’ during Saturday afternoon races, which demanded racecourses host key races from 2pm-4pm. The trial was designed to provide a greater viewership and engagement with […]

 The UK Gambling Commission (UKGC) has branded the financial year of 2024/25 as a period of delivery and transition of projects and new compliance set out by its corporate strategy. Two key developments shaped the year – the transfer of the National Lottery’s fourth licence to Allwyn UK in February 2024, and the continued rollout […]

A year of challenges and changes awaits, and while Flutter Entertainment is just as aware of what lies ahead of it in 2026 the global gaming giant’s vast international presence is a continuing source of confidence. Having its origins in Ireland and the UK with the merger between Paddy Power and Betfair over a decade […]

Everyone is familiar with a New Year’s resolution, whether to get back in the gym, learn a new hobby, read more books, or perhaps something more professionally minded like staying up to date with the latest news in your industry. If your resolution is the latter, you’re in the right place – and for readers […]