Category Archives: Betting

EGBA calls on Europe to back landmark standard on gambling harm markers

The European Gaming and Betting Association (EGBA) has urged national standardisation delegates to support a new European standard on markers of harm in online gambling. The decisive vote at the European Committee for Standardisation (CEN) is set to close on 25 September 2025. Towards a common framework The proposal represents the culmination of a three-year …

Super Group raises 2025 forecast after better-than-expected Q3

Super Group, owner of the Betway sportsbook and Spin online casino brands, has lifted its full-year revenue and earnings guidance after reporting that third-quarter trading outperformed expectations. Guidance raised on stronger results The company now expects 2025 revenue to come in between $2.125bn and $2.200bn, up from its earlier forecast of just above $2.04bn. Adjusted …

Bet365 launches free-to-play Tournament Challenge with Incentive Games

Bet365 has rolled out a new free-to-play title, Tournament Challenge, developed in partnership with Incentive Games, ahead of the European football season. The game went live on 16 September to coincide with Matchday One. It tasks players with predicting the result of selected matches – win, lose or draw – with picks editable until kick-off. …

Live coverage from Day 3 of SBC Summit Lisbon

Welcome back to the third and final day of SBC Summit Lisbon. It’s going to be a long and epic one, as we have another full day of content as well as Infinity Lisbon at MEO Arena to close out this year’s event. The SBC Media team is once again on site from the conference …

Meet the winners of SBC’s inaugural affiliate leaders awards

Bet365 Partners, Clever Advertising, and Flashscore were among the winners at SBC’s inaugural Affiliate Leaders Awards, a ceremony celebrating the affiliates, operator programmes, and suppliers driving innovation across the global betting and iGaming affiliate industry. Held on the evening of Wednesday, 17 September, at Lisbon’s MEO Arena, the ceremony was hosted by globally recognised sports …

LiveScore to use X’s AI to up its fan engagement game

Betting companies continue to find ways to leverage AI, with LiveScore Group being the latest to do so, but industry observers remain cautious about its over use. LiveScore Group, which operates the LiveScore Bet and Virgin Bet online bookmakers as well as its flagship live sports scores app, announced a partnership with social media platform …

KSA issues duty of care guidance as Dutch reforms tighten

The Netherlands Gambling Authority (KSA) has moved to strengthen oversight of land-based gambling venues, releasing new duty of care guidance for gaming arcades and casinos. The regulator said the advice is designed to help operators improve how they protect customers, following a series of site visits earlier this year. Inspectors noted that while arcades generally …

UKGC orders Maple International Ventures to pay £360,000

Maple International Ventures has been ordered to pay £360,000 after the UK Gambling Commission (UKGC) uncovered failings in the operator’s approach to social responsibility and anti-money laundering. The settlement, announced this week, requires Maple – which runs the online betting and casino site Lottomart.com – to pay the full amount to socially responsible causes. Failings and …

Live coverage of SBC Summit Lisbon: Day 2

The SBC Media team is out in force at SBC Summit this week. Live from Lisbon, the SBC News, iGaming Expert, SBC Amercas and Payment Expert teams are on site and will keep you updated with the major happenings across “the Greatest Show in Gaming”. Keep checking back throughout the week with insights from the floor, comments from speaker and the breaking news coming out …

FDJ United extends PSG partnership until 2028

FDJ United has confirmed it will remain a partner of Paris Saint-Germain until 2028, keeping its ParionsSport Point de Vente brand closely connected to the French champions. The agreement will see the operator’s betting kiosks stay inside the Parc des Princes and continue to feature on stadium advertising boards. FDJ will also be able to …