Category Archives: Betting

Flutter Entertainment has funded an independent research grant for Canada’s Responsible Gambling Council (RGC) that will provide ‘first-of-a-kind baseline research’ for North American gambling stakeholders on marketing and advertising standards.  The research will be led by RGC’s CABP – Centre for the Advancement of Best Practices (CABP) unit, tasked with examining the current practices, policies, …

Setting yourself out from the competition is one of the core goals of any marketing campaign, but Smarkets’ SBK sportsbook took this a step further last month by directly calling out its business rivals.  Explaining the method behind the madness, Jason Trost, Smarkets’ Founder and CEO, argued that customers are becoming disillusioned with the experience …

SOFTSWISS has introduced an iframe integration to its SOFTSWISS Sportsbook, with the goal of boosting the product’s flexibility and benefits for sports betting clients.  Explaining the rationale behind the development SOFTSWISS described iframe integrations as a ‘convenient way’ to launch online betting services whilst allowing firms to create individual solutions specific to their requirements. Additionally, …

Pressure is mounting on Premier League bosses to back an outright ban on betting shirt sponsorships. This weekend, Sky News reported on a new ‘fan-led campaign’ that aims to secure over one million signatures against gambling sponsorships in English football. Branded ‘Footballers Supporters Against Gambling Adverts’, the move is led by recovering gambling addicts and …

The decline of retail commerce across multiple sectors has been well documented, Colm Finlay noted, but the BetXS Founder holds confidence in the sustainability of betting shops.  After stating his case on the ‘Innovation in Retail’ panel at Betting on Sports Europe, Finally sat down for an in-depth discussion with SBC News about the rollout …

Anton Kuchukhidze, Chairman of KRAIL – Ukraine’s Gambling and Lotteries Council – has provided an update on Ukrainian gambling developments under the active Russian invasion.  Speaking to CIS markets news sources SBCCIS, Kuchukhidze disclosed that KRAIL had re-established its regulatory duties five months following Russia’s illegal invasion of Ukraine. KRAIL governs a marketplace that has …