Category Archives: Betting

EGBA brings Brussels’ attention to rampant offshore gambling

Europe’s gambling sector is actively participating in the European Commission’s (EC) action to take down online fraud across the continent. At the start of the year, the EC began the development of an action plan that would unlock a stronger cross-border collaboration between member states in the fight against online organised crime.  To construct a […]

Bwin’s Danish domain hit with £57k fine in midst of ad ban talks

The company behind the Danish domain of Entain’s international sportsbook bwin has been hit with a fine for breaching the country’s marketing rules. A fine of DKK 500,000 (£57,000) was issued by the Copenhagen City Court following a Consumer Ombudsman complaint into ElectraWorks’ marketing campaign. The campaign in question, orchestrated by ElectraWorks as operator of […]

SBC Summit Malta 2026 to tackle the biggest questions in modern marketing

SBC Summit Malta 2026 will feature a dedicated marketing programme designed to help brands rethink acquisition and engagement for a modern era. As regulations tighten and channels diversify, marketing is becoming one of the most complex areas of the gaming industry. Teams are no longer just competing for attention. They are navigating a landscape shaped […]

Paddy Power marketing redundancies on table as Flutter prepares for UK taxes

Flutter Entertainment is pressing ahead with a restructure of its marketing department  at Paddy Power, according to an email seen by SBC News. An internal email sent by Michelle Spillane, the Managing Director of Paddy Power Online, confirmed that marketing restructurings are underway across the omnichannel brand, which include the potential for redundancies. According to […]

Allwyn CFO: we are the cash goliath of gambling and lotteries

Kenneth Morton, Group Chief Financial Officer of Allwyn International, is adamant that the company’s track record on cash generation cannot be matched by competitors after the closure of the OPAP merger this week. The management of Allwyn International believes that it has crafted the strongest investment case in global gambling, following its transformation into a […]

Banijay expecting to hit €10bn revenue by 2029 following major acquisitions

Banijay Group has laid out an ambitious growth plan to reach €10bn (£8.65bn) in revenue by 2029 after its two landmark transactions. The France-based entertainment giant confirmed that its acquisitions of Tipico Group and the combination of Banijay Entertainment with All3Media will transform its business mix across content, live events and gaming.  Both deals are […]

Government clashes with industry as UK racing levy confirmed at 10%

The horse racing sector has expressed its dissatisfaction with Gambling Minister Baroness Twycross’ announcement that the Horserace Betting Levy will remain unchanged. Speaking to the House of Commons, Labour Minister Ian Murray relayed the decision on behalf of the Baroness, emphasising that it was driven by a shared view that racing is a significant contributor […]

Better Collective confirms new Chair as firm prepares for predictions

Digital sports media group Better Collective has chosen a new Chair of its Board, Thomas Plenborg, coming amid a revamping of its international strategy. The firm confirmed that Plenborg will succeed Jens Bager as Chair of its board, due to the latter opting to not to seek re-election after holding the role for over 10 […]

Dedicated Prediction Markets Forum announced at SBC Summit Americas

SBC Summit Americas will launch a dedicated Prediction Markets Forum to explore one of the fastest-growing and most debated verticals in US sports betting. Taking place on Thursday, 11 June, as part of the Breakout Stage, the forum will bring together operators, legal experts, and industry analysts to examine the rise of prediction markets, how […]