Category Archives: Betting

DAZN launches sports betting brand in Ontario 

DAZN has broken new grounds in the Canadian province of Ontario, officially rolling out its sports betting platform for the domestic audience. Local news outlet Canadian Gaming Business reported that DAZN Bet launched its offering live yesterday, 30 June, and will most likely replicate this in Alberta once the iGaming market there launches on 13 […]

Affilka: what lies ahead for iGaming affiliate management?

Anastasiya Baravaya, Chief Executive Officer at Affilka, talks to SBC News regarding the major challenges currently facing the affiliate marketing ecosystem, the dangers associated with the rise of the black market, what lies ahead as the company plots further success and much more. To begin, how would you assess the current landscape when it comes […]

France clears path to impose youth loss limits on bookmakers 

The National Assembly of France has approved a series of amendments made to the “Professional Sports Bill”, which seeks to re-order controls and protections of professional sports and athlete rights. The Bill carries a significant impact for the French online sports betting sector as it authorises the application of a “a loss limit wagering control […]

Is Kalshi playing with fire with social media marketing push?

Kalshi has been identified as the latest company deploying unusual marketing techniques on social media platform X. The US-based prediction market platform’s betting slips have been spotted on various videos from an account with the handle @FCReplays. This account showcases some of the most iconic moments in recent football history, such as Zlatan Ibrahimović’s 40-yard […]

BOYLE Sports named West Ham sponsor in potentially biggest English front-of-shirt deal

BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor following the east London side’s first relegation to the Championship since 2011. The Ireland-headquartered operator’s logo will once again feature on The Hammers’ men’s and women’s home, away and training kits, extending a deal which began last season.  With the voluntary front-of-shirt ban for gambling […]

Austria publishes full list of draft online gambling provisions

Austria’s government has launched public consultations on the liberalisation of the country’s online gambling market. Days after the triparty coalition came to an agreement to target October 2027 as the launch date, the initial licensing conditions are now officially out. According to the consultation paper, which aims to introduce the biggest gambling reforms in Austria […]

SBC Summit’s First Pitch open for applications

Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to pitch live in Lisbon for a prize package valued at more than €80,000. Taking place on Thursday, 1 October at 15:00 on the Product Innovation Showcase Stage of SBC Summit, the […]

Kalshi revealed as yet another platform toeing the regulatory line with advertising on X

Kalshi has been identified as the latest company deploying unusual marketing techniques on social media platform X. The US-based prediction market platform’s betting slips have been spotted on various videos from an account with the handle @FCReplays. This account showcases some of the most iconic moments in recent football history, such as Zlatan Ibrahimović’s 40-yard […]