Category Archives: Betting

Everton FC striker charged with breaching FA betting rules

An Everton FC forward has been charged with breaching the Football Association’s (FA) betting rules throughout a period that spanned 15 months. Martin Sherif, who joined Everton’s youth team back in 2019 from Dutch side Almere City, is alleged to have placed 61 bets on football matches between 20 November 2024 and 12 February 2026.  […]

BetMakers pens French deal in midst of Tabcorp takeover

Business is continuing as usual for BetMakers Technology Group in the aftermath of Tabcorp’s multi-hundred-million dollar purchase of the company. The Australian betting technology group has signed a deal with Pari-Mutuel Urbain (PMU), the French state-owned company with a monopoly on horse racing betting in the country. Horse racing has been BetMakers’ primary focus since […]

Midnite’s advertising campaign banned amid push for UK growth

The UK’s Advertising Standards Authority (ASA) has banned a coordinated advertising campaign by Midnite after receiving 125 complaints.  It covers five advertisements – two TV ads, two video ads and a radio ad – which ran during April and May 2026.  Midnite’s ads depicted characters encountering a barrage of minor, everyday technological failures, such as […]

Lazio ends €22m Polymarket sponsorship on mutual grounds  

Lazio AS has terminated its record sponsorship with US prediction markets platform Polymarket with immediate effect. Yesterday, the Serie A club released a statement announcing that the record €22m shirt sponsorship had been terminated by “mutual agreement”, in light of regulatory action against Polymarket taken by Italian authorities. The partnership had only been announced in […]

UK betting trade body welcomes Vicky Foxcroft MP as Gambling Minister

The Betting and Gaming Council (BGC) has released a statement welcoming Vicky Foxcroft MP’s appointment as the new minister responsible for gambling,  However, there has been no official government or Department for Culture, Media and Sport (DCMS) announcement, and Foxcroft has not announced any appointments on her X or LinkedIn pages. SBC News has contacted […]

Amelco: how to build on the world’s biggest sporting event

Sporting spectacles don’t get any greater than the FIFA World Cup. However, what happens when the glitz and glamour has left the building, the confetti is long gone and the world’s greatest sporting event has reached its climax? In the latest of SBC News’ in-depth examination of the footballing showpiece, Amelco’s Trading Team Lead, Max […]

Evoke shows tax scars ahead of M&A transformation

In the midst of its acquisition by Bally’s Intralot, William Hill parent company Evoke remains in more or less the exact same financial position it was in last year. The firm is due to be acquired by Bally’s Intralot in either Q4 2026 or Q1 2027. Athens-listed Bally’s Intralot paid £243.3m for its LSE listed […]

Could challenge-based betting breathe new life into UK sportsbooks?

The UK market faces a myriad of challenges, not least the continued implementation of the White Paper recommendations and the introduction of a 40% remote gaming duty. But while financial risk assessments and bottom line pressures are certainly making things more difficult, one undeniable fact is that iGaming can find creative and innovative solutions to […]

France seeks centralised control of sport and betting

Proposals for a French whistle to whistle ban on gambling advertising have been rejected, but with presidential elections looming next year, Budget and industry settlements enter a crucial period… Consumer protection, social responsibility and responsible gambling have always been key topics surrounding online sports betting and gaming in France and, increasingly, they are gaining in […]

Catena Media H1 recovery hit by SEO headwinds

Catena Media cites softer-than-anticipated trading results, due to short-term SEO volatilities impacting the visibility of its predominant US media assets. The Stockholm-listed iGaming media group saw Q2 revenue remain broadly flat at €9.5m, combined with a 46% decline in EBITDA to €1.2m (Q2 2025: €2.2m). Leadership cites that Catena is contending with a period of […]