Category Archives: Betting

Olybet continues European expansion with Real Betis

OlyBet has signed a partnership with Spanish football team Real Betis to drive media campaigns and provide engagement opportunities to local sports fans. The online sports casino brand currently holds a strong online presence in the Baltic states and has expanded to multiple countries throughout Europe during the last few years.  OlyBet’s recent partnerships with international …

Betting and gaming industry’s biggest brands head SBC Awards North America shortlists

The SBC Awards North America 2022 will see the biggest brands in sports betting and gaming compete for the top prizes, with BetMGM, Caesars, DraftKings, FanDuel, Penn Interactive, PointsBet, and Rush Street Interactive all making the shortlists announced today. The winners of the 27 operator, supplier, and affiliate categories will be announced in front of …

KSA warns affiliates to follow KOA advertising rules 

Dutch gambling regulator Kansspelautoriteit (KSA) has written to ‘more than 50 affiliates’ warning them that KOA online gambling laws must be applied to their advertising activities.   The warning follows an investigation by KSA of affiliates used by licensed KOA operators to promote their online gambling services. The regulator notified affiliates that all campaigns targeting Dutch …

BetConstruct expands promotional tools with Sports Tournament Engine launch

BetConstruct has launched its Sports Tournament Engine, a new promotional tool developed to meet its objective of ‘keeping up with the partners’ demands’.  The new tool has been designed with the objective of enhancing BetConstruct’s partners’ profitability and meeting their commercial needs by focusing on diversity and a positive player experience.  Firms using the tool …

W88 removed from Crystal Palace shirts amid gambling ban push

Crystal Palace FC has replaced online gambling company W88 in announcing cinch as its new official front of shirt sponsor for the 2022/23 season. The news follows continuing discussions of a betting sponsorship ban throughout football, and this month the UK government cooperated with the Premier League in a bid to put forward an early …

BetWarrior seals ground breaking sponsorship of AFA football

BetWarrior has announced its biggest sponsorship commitment to date, becoming the ‘Official Sponsor’ of the Argentine Football Association (AFA).  Agreeing on a four-year deal, BetWarrior will serve as the principal partner of Argentina XI National Teams, the AFA Cup and national tournaments. The AFA announced that the sponsorship would mark its debut in the upcoming …

Safer Gambling Week to ‘see a blitz’ of omni-channel messaging

The UK’s four betting and gaming industry trade associations have confirmed that this year’s Safer Gambling Week will take place between 17-23 October. Issuing a joint update, the Betting and Gaming Council (BGC), Bingo Association, Lotteries Council and amusements representative Bacta pledged to ‘build on last year’s record breaking success’. The organisations stated that this …

Smarkets: Boris clean from Sue Gray report as PM survival chances improve 

PM Boris Johnson remains steadfast that he will not resign over parties held at Number 10, as the UK public observed national lockdown rules, obeying his government’s orders.  The PM stated that he would ‘take full responsibility for the scandal’, as yesterday the Met published Sue Gray’s delayed report that laid bare incidents of ‘intoxicated …

Sportradar’s Synergy signs multi-year agreement with Haarlem Baseball

Sportradar has signed its second partnership of this week, entering into an agreement with Netherlands-based bi-annual baseball tournament Haarlem Baseball Week (HRH). The multi-year deal was signed between HRH and Sportradar’s subsidiary Synergy Sports, which will exclusively offer its technology, products and services to teams and players competing in the week-long tournament. Synergy will record …

Alexander Kamenetskyi: understanding the mechanics behind the SOFTSWISS Sportsbook

Risk management has always been an important part of any sportsbook operation, and with online becoming increasingly prevalent, operators must be able to ensure that they can effectively identify potential risks and fraud. In an interview with SBC News, Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook, takes a look at some of the challenges operators …