Category Archives: Betting

Football regulator may have to factor in betting deals whether gov’t likes it or not

Ted Orme-Claye, SBC News Editor, ponders about the newly created football regulator for English football and the financial standards it is setting for clubs.  Despite government efforts to keep the regulator and the Gambling Commission separate, could these financial standards clash with a cutback of betting sponsorships?… The Independent Football Regulator (IFR) does not have […]

DATA.BET: AI and data scale redefine personalised sports betting markets

The use of AI and large-scale data processing is reshaping sports betting trading, as B2B providers move away from standardised markets towards personalised, real-time offerings. The focus has shifted from broad pricing models to delivering tailored betting options based on live data and player behaviour. For operators, this means competing on relevance as much as […]

Welsh bookie asks what’s next after greyhound prohibition

James Lovell, co-founder and Director of Welsh bookie DragonBet, has slammed the recent government decision to ban greyhound racing. The Director called the move “a huge shame”, criticising it for not being backed by hard evidence but rather serving a political agenda that disregards a whole sport which has been placing a heavy emphasis on […]

UK charity GLEN raises concerns over switch to government-backed bodies

The introduction of the UK’s levy to fund gambling harm services is already raising concerns across the sector, despite GambleAware not even shutting its doors yet. The Gambling Lived Experience Network (GLEN) has highlighted growing uncertainty among voluntary, community and social enterprise (VCSE) organisations following the first round of funding outcomes for prevention services in […]

Matt Parr, Amelco: A Cheltenham to remember

With the dust settling on a Cheltenham Festival that delivered shocks, storylines and a far more competitive landscape than in recent years, Amelco’s Global Head of Trading, Matt Parr, reflects on how the week played out on the trading floor, the performance of the platform under pressure and the key moments that defined one of […]

Tensions around Brazil’s betting industry shape São Paulo governor race

The Partido dos Trabalhadores (PT) government in Brazil has elected Dario Durigan as new Minister of Finance, who will lead the fiscal and taxation policy of South America’s largest economy under President Luiz Inácio Lula da Silva. On Friday, Brazil’s gazette announced sweeping changes to the Ministry of the Economy and Finance (MEF), following the […]

888Africa switches to EveryMatrix platform in Angola

888Africa has given its Angolan operation a boost after migrating to a new platform, through a turnkey agreement with EveryMatrix. Under the agreement, 888Africa has migrated from its previous platform provider onto the core EveryMatrix platform for both sports betting and casino gaming. The operator previously used the platform of FSB Technology, which was acquired […]

AxiumAI unveils ‘new UX paradigm’ for mass-scale sporting events

Agentic AI provider AxiumAI has launched its conversational interface AxChat for sportsbooks that want to scale during global sporting events. The tool combines traditional menu-driven navigation with direct natural-language interaction, which helps players to interpret matches, markets and outcomes in real-time. Supporting immediate transactions, AxChat promises personalised guidance that incorporates relevant deep-linked bets and a […]

New South Wales gov’t publishes voluntary Face ID code of conduct

Australia’s New South Wales (NSW) government has chosen facial recognition as the latest innovation to curb problem gambling rates. The cabinet of Chris Minns, Premier of NSW, has devised a voluntary code of conduct designed specifically for hotels, pubs and clubs that have gaming machines on their premises. Built in compliance with Australia’s Privacy Act […]