Category Archives: Betting

ADI Predictstreet partners with Fanatics in latest puzzling move since launch

Fanatics’ prediction market subsidiary, Fanatics Markets, has partnered with ADI Predictstreet to launch an interactive FIFA World Cup 2026 Hub experience for US sports fans during this summer’s tournament. The co-branded hub, launched yesterday, “offers fans expanded global football prediction markets alongside tournament news, official player data and in-app content designed to enhance the World […]

Tommy Kearns: XpertOS to bring harmony to agentic AI disruptions

Tommy Kearns is one of the iGaming industry’s most engaging executives and his company has major expectations from the launch of its “agentic AI, unified data platform” XpertOS. But for all the hype, he also recognises that the human factor will always be a key component of CRM.   The iGaming industry tends not to do […]

John Cook: data is the most powerful marketing tool in iGaming

Writing for SBC News, SBC Media Commercial Director John Cook explores why data can enable iGaming suppliers to deliver true value to their operator partners. In an industry that moves as quickly as iGaming does, we are often guilty of chasing a shadow of progress rather than refining the products that we’re offering. Technology is […]

Flutter promotes Sportsbet CEO Barni Evans to lead APAC charge

Flutter Entertainment has changed the leadership ranks of its Australian brand Sportsbet, elevating long-serving chief executive Barni Evans to a wider international remit of the FTSE/NYSE-listed gambling group. The promotion follows a major leadership change in its US and international operations earlier this year, occurring at the same time the firm announced its Q1 financial […]

Norsk Tipping told to curb enthusiasm of its KongKasino brand

Norsk Tipping has been ordered by Norway’s gambling regulator to introduce additional controls and individual checks on the number of players using its online casino platform. Ordered by Atle Hamar, the Director General of Lotteritsilsynet (Lottstift), the regulator expressed concerns over the rapid increase in engagement of casino players, and the potential rise in rates […]

Acroud begins 2026 comeback on B2C & B2B growth 

Acroud AB believes that it is developing the best commercial engine to maintain growth in the igaming media and affiliate space. The statement follows positive Q1 trading results that see the company improve income and cash generation across its publishing network (B2C) and SaaS B2B unit. The Stockholm-listed affiliate and software group reported Q1 2026 […]

Commission pushes back deposit limit deadline in midst of UK affordability debate

British betting companies have been given more time to get their houses in order around deposit limits, with the deadline to implement new policies pushed back by three months. The Gambling Commission’s latest announcement comes amid a fiery conversation around gambling affordability in the UK, with the regulator still yet to make a decision around […]

SBC Leaders magazine: Putting the fans first at Fanatics

Issue 40 of SBC Leaders magazine is published today and features interviews with Fanatics, bet365, Hard Rock, FanDuel, DraftKings, Betsson, Apuesta Total and Allwyn executives.  Creating a great product that sports fans can relate to is key to building a strong sportsbook brand, Fanatics Betting & Gaming’s Chief Marketing Officer Selena Kalvaria, tells the new […]