Category Archives: Betting

SBC Leaders magazine: Putting the fans first at Fanatics

Issue 40 of SBC Leaders magazine is published today and features interviews with Fanatics, bet365, Hard Rock, FanDuel, DraftKings, Betsson, Apuesta Total and Allwyn executives.  Creating a great product that sports fans can relate to is key to building a strong sportsbook brand, Fanatics Betting & Gaming’s Chief Marketing Officer Selena Kalvaria, tells the new […]

Get planning, or die tryin’ – words of advice for Finland’s 2027 market launch

Finland’s open betting market will launch on 1 July 2027, but with 13 months left there are still a lot of questions industry stakeholders want answering. A long-running legislative process starting way back in 2022 culminated with Finland’s President, Alexander Stubb, signing the Gambling Bill into law in January 2025. The bill overturns the monopoly […]

OddsChecker’s Haaland and Kane posts fall foul of ASA as Betway ad upheld 

Another week goes by, and another gambling advertisement finds itself under the spotlight of the Advertising Standards Authority (ASA). This time, however, it’s two separate adverts: one from OddsChecker and the other from Betway.  Back in November 2025, a complaint was made regarding two Instagram posts from OddsChecker after a researcher from the University of […]

Better Gambling Forum and SBC announce strategic partnership 

The Better Gambling Forum (BGF) and SBC Events & Media have signed a strategic partnership to advance a practical, scalable approach to player protection across North America and beyond. The partnership will leverage SBC’s events and media platforms to drive engagement with BGF’s Responsible Gambling 3.0 framework, with a focus on translating policy and research […]

Armenia adopts payment lock to protect new gambling framework  

he Republic of Armenia is moving ahead with tightening controls on digital betting, payments and advertising as Prime Minister Nikol Pashinyan’s government confirmed that he will apply a new compliance framework for gambling licensees.  Applied from 1 May onwards, the technical commands will be overseen by Finance Minister Vahe Hovhannisyan and State Revenue Committee chief […]

Polymarket and Kalshi makes another European enemy as Spain launches legal action

Spain’s La Dirección General de Ordenación del Juego (DGOJ) has become the latest gambling regulator in Europe to launch disciplinary proceedings against prediction market operators Polymarket and Kalshi. The regulator has accused both companies of operating in the country without the required gambling licenses. In a notice published in Spain’s Official State Gazette (BOE), the […]

Fast Track commits to ‘digitalising iGaming’ with new agentic workflows

Fast Track has solidified its position as a fully AI-native platform by enabling agentic workflows across Fast Track AI. For Fast Track’s partners, the addition of agentic workflows will mean that operators can streamline workflows and build a CRM strategy that can improve processes which “once required hours of manual interaction”. Agentic workflows utilise AI […]

Short sellers cashing in on gambling PLCs after making $2.3bn

A fresh report from the Financial Times (FT) has revealed that hedge funds have made at least $2.3bn (£1.7bn) by shorting the stocks of publicly listed online gambling companies in 2026.  The news comes just over a month after the claims made by Muddy Waters and Callisto that Sportradar, a technology company working within the […]

BETBY Stories: a familiar feature bringing sportsbooks into the mobile-first era

BETBY recently introduced Stories, a new sportsbook feature designed to help operators promote key events, bonuses, boosted odds and campaigns in a more intuitive, mobile-first way.  Inspired by the Stories format that users are already familiar with from social platforms such as Instagram, Facebook and other entertainment apps, the feature brings short, swipeable, interactive content […]