Category Archives: Betting

UKGC charges LeoVegas £1.2m along with AML and social responsibility audit

Social responsibility and anti-money laundering shortcomings have resulted in LeoVegas facing a UK Gambling Commission (UKGC) penalty of £1.2m. The Swedish company – listed on the Stockholm stock exchange and active in the UK via its LeoVegas, Bet UK, PInk Casino, 21.co.uk and Slot Boss brands – has received an official warning and must undergo …

William Hill keeps EPIC good vibes for new Premier League season

Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign.  The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. …

Xtremepush and Playtech to deliver personalised player engagement campaigns

Xtremepush has confirmed this week that it will work alongside Playtech to enhance player communications for users of both solutions. Through the player engagement partnership, companies using both the Playtech software and the Xtremepush platform will benefit from access to “advanced personalisation and segmentation” functionalities. This includes personalised, real-time messaging across email, SMS, push notifications …

Is the growing popularity of women’s sport mirrored in betting trends?

Public interest in women’s sport is on the rise, with increased media coverage reflecting this. But is this upward trend mirrored in the betting world?  SBC spoke to Valentina Francione (below, left), Online Business Manager at Kiron Interactive, and Nora Galstyan (below, right), Head of Compliance at Technamin, to see whether betting volumes in women’s …

OpenBet acquires Sportsbook Models to deepen price and training capacities 

OpenBet has acquired the assets of Multi Builder Limited in a strategic move to enhance its sports modelling capabilities and training resources for global sportsbook partners.  Announced this morning, the firm will expand its supplier services by integrating Multi Builder quantitative sports models and its associated Sportsbook Training Services  programme that trade under the domain …

EveryMatrix secures licence to initiate Ontario market entry

Further expanding its standing in the North American betting space, European supplier EveryMatrix has secured a licence in Ontario. Upon receiving approval from the Alcohol and Gaming Commission of Ontario (AGCO), the Matla-headquartered betting and gaming provider has initiated preparations to launch its online turnkey offering in Canada’s most populous province.  The company plans to …

IGT tightens 2022 outlook but keeps dividend pledge 

IGT Plc remains confident of achieving its 2022 financial objectives, but has ‘tightened its full-year revenue outlook’ to reflect currency fluctuations and the impact of its ongoing business transformation.  Publishing its consolidated Q2 2022 results, IGT registered a 2% decline in period corporate revenues to $1.02bn.   The weakened headline performance was attributed to an 11% …

Enteractive expands client pool with GiG Marketplace membership

Enteractive has signed an agreement with Gaming Innovation Group’s (GIG) GiG Marketplace, bolstering its access to a wider range of clients in the process.  The personalised retention services provider has detailed a ‘positive and established relationship’ with GiG, resulting in approval for use of the Marketplace, which introduces third party services to the latter’s clients. …

IBAS sets sights on UK Gambling Ombudsman role

The Independent Betting Adjudication Service (IBAS) has set out its case for becoming a potential UK Gambling Ombudsman, detailing operational and financial considerations.  Recognising the creation of a Gambling Ombudsman as a potential outcome of the Gambling Act review White Paper, the group asserted that it could take on the role ‘faster than any entirely new …

Sirplay and Moonbet to ‘bring Web3 sports betting to the world’

Sirplay, a Peru-based gaming software platform, has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout ‘Web3 sports betting’. The duo are targeting sports bettors in Europe, North America, Africa, and South America, using a MetaMask or WalletConnect integration to deposit and withdraw cryptocurrency.  Founded on 8 July, Moonbet’s crypto sportsbook …