Category Archives: Betting

Sponsor Spotlight: Betting sponsors eye EFL Championship

Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some huge deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is our most packed yet, bringing you a full week of partnerships galore as operators across the world […]

ITV launches comparison app for horse racing punters

ITV has launched a new betting comparison app, ITV OddsFinder, designed to help horse racing punters compare live odds from multiple bookmakers. This comes after the TV network announced a planned expansion into gaming via the launch of a new brand, ITV Win, in December 2025, though this was quickly wound down by May 2026. […]

China analogy echoes 20 years of anti-monopoly rhetoric in Norway

SBC News’ Viktor Kayed takes a look at the debate around what will soon be Europe’s last state gambling monopoly in Norway. With Norway’s gambling monopoly facing mounting criticism over the last year, a comment by a Norwegian politician hints at a grudge spanning almost two decades. Norsk Tipping is on its way to becoming […]

Betfred to close a tenth of 1,200-strong retail portfolio

UK high-street betting giant Betfred is planning to close around one-in-10 of its betting shops as leadership cites difficult fiscal and regulatory conditions. The closures have been directly attributed to the increases in gambling taxes, among other economic conditions, by Jo Whittaker, Betfred’s Chief Executive Officer. As reported by Sky News, Betfred will close over […]

Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League

Two Premier League clubs which held front-of-shirt gambling sponsorship last season are still without a new deal just three weeks out from the beginning of the 2026/27 season. Sunderland AFC and Nottingham Forest FC are still on the hunt for a main sponsor as the front-of-shirt ban on gambling sponsorships comes into effect from this […]

GGBET pledges to ‘bring sport closer’ to Ukrainian fans via FC Polissya deal

Ukrainian betting firm GGBET has emphasised the value working with one of its home nation’s top-flight football clubs brings to its brand. The company announced a new initiative with FC Polissya Zhytomyr of the Ukrainian Premier League this week, showing off the club’s new kit ahead of the next domestic season. The 2026/27 season kicks […]

CIRSA marks another quarter of growth as impact of early World Cup stages revealed

Spanish gambling conglomerate CIRSA has reported its 72nd consecutive quarter of growth after the 2026 World Cup gave the firm a huge boost. Net revenue grew 10.1% year-on-year in Q2 2026 to €637m, while adjusted net profit jumped by a sizable 55% to €75m and EBITDA rose from €186.8m to €202m. For the entirety of […]

Taking the good with the bad: the lay of the land in the British and Dutch betting markets

Key stakeholders in the gambling markets of Europe are well aware that change is afoot. From the UK, Ireland and France in the west to the Nordics in the north and to the Balkan nations of the southeast, policymakers and regulators have been putting new frameworks in place – or at the very least have […]

Erosion of trust continues for Romania’s gambling regulator

Romania’s General Directorate for the Authorisation of Gambling (ONJN) can’t seem to catch a break from a myriad of controversies engrossing it over the last few years. The latest case involves none other than the regulatory body’s very own Deputy Director General, Ana-Maria Badea, who is the second-in-command after current President Vlad-Cristian Soare. On Thursday, […]

IG Group agrees $1.1bn Underdog acquisition to enter US prediction markets

FTSE 100 firm IG Group has agreed to acquire US sports company Underdog in a move which could hold big implications for a variety of sectors. The deal will converge retail trading, prediction markets and sports gaming, putting the UK-listed broker in a position to capitalise on some of the world’s current fastest-growing areas. Valued […]