Category Archives: Betting

How sportsbook promotions are changing player acquisition

Covers.com Senior Editor Ryan Butler writes for SBC News to outline how changing dynamics in regulated markets is evolving how operators provide promotions to players. Butler argues this shift is changing how player acquisition is done and reflects a greater focus on retention Sportsbook promotions have long been one of the industry’s most visible customer […]

Court of Appeal puts final nail in coffin of Richard Desmond’s National Lottery challenge

Allwyn UK and the Gambling Commission can rest easy after the last possible legal challenge against the fourth National Lottery licence was finally put to bed. The Court of Appeal has rejected The New Lottery Corporation (TNLC) and Northern & Shell’s request to appeal the High Court’s April 2026 rejection of a claim for restitution […]

Portuguese champions FC Porto extend Betano front–of-shirt deal by three seasons

Betano will continue as FC Porto’s front-of-shirt sponsor for the next three seasons. The Kaizen Gaming-owned operator will continue as the Dragons’ main sponsor until the end of the 2028/29 season after extending an already-five-year-long partnership. This season will mark the first time that the Betano logo will feature on the front of the FC […]

Meet the nominees: Affiliate Leaders Awards 2026 shortlist revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30 September. More than 400 affiliate and performance marketing professionals will attend the ceremony, where 20 awards will recognise achievements across affiliates, operator programmes, technology, marketing, content, acquisition and industry leadership. Hub Affiliations […]

BETBY increases Brazilian presence via NGX deal

BETBY has strengthened its position in Brazil’s regulated betting market after announcing a new partnership with platform provider NGX. The deal will further expand the distribution of the Malta-headquartered supplier’s sportsbook technology across Latin America. Under the terms of the new agreement, BETBY will integrate its full sportsbook solution into NGX’s platform, giving the Brazilian […]

BetMakers laser focused on growth discipline post-Q4 returns

BetMakers continues to align with its long-term financial goals after reporting a strong Q4 period (1 April-30 June), driven by continuous roll-out of new digital customers and commercial agreements. The ASX-listed B2B betting tech provider reported quarterly revenue of AUD $24.2m (£12.6m), which came in at 9.4% above the previous corresponding period of $22.1m. Adjusted […]

Lula and PT throw weight on Bill to ban online casino in Brazil

Brazil’s National Congress will return from its winter recess on 3 August, with the PT government due to intensify efforts to sanction a bill that will exclude and prohibit online casino games. The mandate is carried by Bill PL 2,258/2026, introduced on 7 May by PT deputy Paulo Pimenta, in support of President Luiz Inácio […]

Racing and Sports: becoming the world’s leading racing data and trading provider

A lot can happen within a short space of time amid the constant hustle and bustle of the gambling industry. This is particularly true when it comes to businesses that are looking to make waves within previously unoccupied jurisdictions. However, that was the task facing Racing and Sports less than five years ago. The company, […]

Superstar effect takes World Cup betting prevalence

The World Cup is over. It’s now time to reflect on what it will be remembered for and what were some of the biggest highlights. SBC Media sat down with Mark Wilson, Head of Trading at EveryMatrix, to provide a summary of a sportsbook’s perspective. With a total of 48 teams and 104 games across […]

BOYLE Sports continues UK football marketing spree with Leeds United partnership

BOYLE Sports has strengthened its UK expansion strategy via a multi-year partnership with Leeds United, becoming the Premier League club’s official betting partner in the UK and Ireland. The agreement builds on the operator’s commitment to grow its presence in the British market, following last year’s announcement of a £100m-plus investment in the UK. It […]