Category Archives: Betting

Andrea Foley, The Pools: Trust – the key factor to driving cross-sell

Cross-selling between sports betting and casino products presents both a key opportunity for boosting revenue but also a challenge with regards to operations and marketing. Andrea Foley, Partnership Marketing Manager at The Pools, says that effective cross-sell is both an art and a science, but player trust is the ultimate driver of success. Given the …

Luckbox recruits Daniel Sanders to refresh marketing drive 

Real Luck Group has confirmed the appointment of Daniel Sanders as the new Marketing Director of its flagship Luckbox esports wagering platform.  An expert in esports marketing and player engagement, Sanders joins Luckbox senior management team from leading digital games publisher Tencent Games, where he formerly served as a Senior Global Marketing Lead. Sanders has …

IGT completes €160m takeover of iSoftBet

The board of IGT Plc has notified investors that the NYSE gambling technology group has completed its acquisition of iSoftBet in a cash deal worth €160m.  Last April, IGT entered definitive terms to acquire Malta-based, games developer and online casino solutions provider iSoftBet – deemed as an essential transaction to bolster IGT’s interactive unit. Of …

Tipsport challenges Fortuna for title sponsorship of Czech Liga

Tipsport has submitted a bold tender to the Czech Football League Association (LFA) seeking to replace main market rival Fortuna Entertainment as the title sponsor of Czech Liga 1 and Liga 2 Czech media reports that Tipsport has submitted a CTK 150m (€6m) per season offer to become title sponsor of Czech football’s top two …

ATLAS-IAC launches ‘no risk sportsbook’ with RPM Gaming backing

ATLAS-IAC has partnered with RPM Gaming to launch its ‘no-risk’ sportsbook product, leveraging the latter’s knowledge of sales, account management and operations.  The Lisbon-based sportsbook and player account management (PAM) software provider, aims to combine RPM’s business specialties with its own technology business to launch AI, in-house CRM tools and automated trading to the market. …

CopyBet heads towards ‘exciting season’ working with QPR

CopyBet has secured a deal in becoming the official betting partner of Queens Park Rangers Football Club (QPR), starting from the 2022/23 season. CopyBet’s collaboration with the EFL Championship team will see the bookmaker’s branding feature on the back of the first team’s playing shirts. Anton Ivanov, Business Development Director, CopyBet UK, stated: “We are …

Sportingtech appoints Bobby Longhurst as MD in executive overhaul

Bobby Longhurst has joined Sportingtech in the role of Managing Director (MD), as the company seeks to consolidate its presence in existing markets whilst targeting new sectors. The Malta-based full service betting and gaming solutions provider has detailed ‘ambitious plans’ to expand its global reach, targeting emerging and regulated markets, including lotteries.  In pursuit of …

Lithuania drops domiciled requirements for remote operators 

The Seimas of Lithuania continues to reform the Baltic state’s gambling laws, approving new amendments to the national Gambling Law and the Lottery & Gaming Tax Law.  Gambling Law amendments will see the Lithuania Gambling Control Authority introduce a new type of licence for ‘the organisation (of) remote gambling services’. The introduction of a new …

BetVictor sponsors nine events across the World Snooker Tour

BetVictor has revealed that it has become the title sponsor of nine events in the World Snooker Tour during the 2022/23 season. Described as a ‘dedicated supporter of snooker for many years’, the gambling company has also highlighted that the leading money winner across the BetVictor Series is set to earn a £150,000 bonus. The …

Delasport joins ‘pioneering wave’ of Dutch market B2B providers

Delasport has become the latest firm to secure access to the Dutch online betting and gaming market, achieving Gaming Laboratories International (GLI) certification.  The GLI accreditation enables the Sofia, Bulgaria-based company to offer its B2B Sports, Casino and PAM products in the Netherlands’ expanding online sector, regulated last October under the KOA Act licensing regime.  …