Leigh Herdman, Algosport: Differentiating the betbuilder product for the World Cup
A packed sporting schedule awaits operators in the second half of 2022, as the domestic football season is intercut with the FIFA World Cup in Qatar. As more betting firms add betbuilders into their product arsenal, Leigh Herdman, CEO of Betting on Sports Europe sponsor Algosport, highlighted the increasing importance of differentiating this offering. SBC …
