Category Archives: Betting

Allwyn launches Powerball UK as next phase of National Lottery revamp

The hugely popular US lottery format of Powerball has landed in the UK as National Lottery operator Allwyn gets long-held plans in motion. Launching Powerball in the UK forms part of Allwyn UK’s strategy to revamp and expand the National Lottery with the end goal of doubling weekly returns to good causes by 2034. The […]

Entain seeks new CMO for UK brands following Emery exit

Entain Plc has confirmed the departure of Charlotte Emery as Chief Marketing Officer for its UK brands, with the FTSE 250 gambling group launching an executive search for her successor. The new CMO will oversee the strategic direction of marketing, media planning and brand development across Entain’s UK portfolio, including flagship brands Ladbrokes, Coral, Gala […]

Burnham keeps DCMS stable as Nandy keeps brief

Lisa Nandy will retain the position of Secretary of State for Digital, Culture, Media and Sport under the new leadership of UK Prime Minister, Andy Burnham. After taking office at No. 10 Downing Street yesterday, Burnham announced the first appointments to his senior Cabinet, assigning ministers to lead key government departments. A new Labour? Reshuffling […]

Gambling Commission tightens UK gaming machine rules

The Gambling Commission has moved to strengthen its oversight of land-based gambling licences by introducing a new licence condition (LCCP) to remove non-compliant machines from licensed UK premises. Beginning 29 July 2026, Licence Condition 18.1.1 will be adopted and require all non-remote gambling operators to withdraw gaming machines that the Commission has identified as non-compliant […]

GRAI confirms prediction markets stirring trouble in Ireland

An unnamed prediction markets platform could find itself in legal trouble with Ireland’s High Court sooner rather than later, the Gambling Regulatory Authority of Ireland (GRA) has confirmed. In an interview with RTÉ This Week, GRAI’s Chief Executive Officer Anne Marie Caulfield noted that the regulator might go ahead and file legal proceedings with the […]

UK affordability check clash looming on the horizon

A showdown is brewing in Britain involving the Gambling Commission, horse racing, the betting industry, campaign groups and MPs, all over one big issue which has been fiercely debated for over five years. This is of course, Financial Risk Assessments, as the Gambling Commission and 2023 Gambling Act review White Paper call the measures, or […]

ADI Predictstreet partners with FIRST.bet to expand across LatAm

ADI Predictstreet and sportsbook technology provider FIRST.bet have announced a strategic partnership to expand regulated prediction markets across Latin America. The deal combines ADI Predictstreet’s proprietary prediction market infrastructure with FIRST.bet’s B2B sportsbook platform and regional operator network. It broadens FIRST.bet’s sportsbook offering by adding prediction markets, which have experienced a huge boom in recent […]

Kresimir Spajic: Allwyn’s all-in on digital

Digital has become a core vertical for modern gambling companies when chasing a successful business strategy. Legacy brands are still making adjustments on the move. Such is the case with UK National Lottery operator Allwyn, which launched a dedicated Digital department as recently as 2025. For SBC News, Kresimir Spajic, Chief Executive Officer of Allwyn […]

AI and iGaming: how is the world implementing and adapting?

An AI revolution is taking the world by storm. Wherever you look, the influence of this powerful technology continues to become intertwined with everyday life on a scale unimaginable for many. With this in mind SBC and 1xBet have collaborated on a series of International Player Safety Index Reports that placed a focus on a […]