Category Archives: Betting

Digitain partners with AdmiralBet to ramp up Serbian operations

Digitain has announced a multi-vertical strategic partnership with AdmiralBet Serbia, bringing together sportsbook, casino content and aggregation technology under a single operational framework in Serbia’s regulated gambling market. The agreement will see AdmiralBet Serbia integrate Digitain’s proprietary sportsbook alongside live casino content from Imagine Live, instant and crash games developed by Galaxsys, and aggregation services […]

Sportradar locks down major deals with Super and FIFA

Sportradar has deepened its commercial relationship with Super Technologies, owner of Superbet, to enhance the latter’s presence in two major global markets. In Europe, Super Technologies will gain market leverage by tapping into Sportradar’s sports betting product suite to drive in-play betting and engagement. Meanwhile, in Brazil, it will tap into iGaming solutions provided by […]

TonyBet, Betcity & Kansino contacted by KSA after breaching marketing regulations

TonyBet has once again found itself in hot water after the Kansspelautoriteit (KSA), the Dutch Gaming Authority, contacted the operator due to a marketing incident where advertising was displayed to vulnerable groups. The Lithuania-based business, whose sponsored adverts on YouTube were pulled by the Irish Advertising Standards Authority (IASA) just over a week ago due […]

Richard Desmond loses £70m marketing claim against National Lottery

Media mogul Richard Desmond has been forced to wind-down one of his legal challenges against the National Lottery’s current contract and stewardship. On Friday, the Competition Appeal Tribunal (CAT) dismissed claims that Camelot Group, now owned by Allwyn UK, had received an unlawful £70m marketing subsidy from the UK Gambling Commission (UKGC). As plaintiff, Desmond […]

Danish government moves to sanitise live sports ad breaks

Denmark has pressed ahead with proposals to tighten gambling advertising restrictions, expected to come into force between this July and January 2027. Sponsored by Ane Halsboe-Jørgensen, Danish Minister of Taxation, the reform package aims to limit gambling ads with measures similar to other EU markets like the Netherlands and Bulgaria, including a whistle-to-whistle ban and […]

SBC Leaders magazine: Dive straight in or wait and see for Brazil betting?  

When the regulated Brazilian online betting and gaming market opened last year, the management of Betsson, BetMGM and Betano adopted very different approaches, as they tell the latest issue of SBC Leaders magazine. Issue 39’s cover star is Betsson CEO Jesper Svensson, who decided that to jump in on day one of the market would […]

SOFTSWISS Sportsbook: preparation is key for FIFA World Cup success

Global sporting events are clearly a tremendous opportunity for the entire industry to make critical headway, which could be key in staying ahead of ever increasing competition.  One such example sees an expanded FIFA World Cup looming in the horizon, and it is imperative that work begins immediately to capitalise on the riches offered by […]

Two-part UKGC study highlights intricate UK sector

The latest market report from the UK Gambling Commission (UKGC) has shown that Family Entertainment Centres (FECs) are slowly recovering, days after Bacta warned that this growth could be stifled by the introduction of an Overnight Visitor Levy. Covering a 12-month period between October 2024 and September 2025, the Commission reported that while the number […]

Oddin.gg makes second major hire of the year with new international sales lead

Sports betting data specialist Oddin.gg has hired a new sales lead as the company embarks on a North American push. The Prague-headquartered company has tasked Todd McCully with overseeing its global partnership strategy as new Head of Sales. McCully’s remit will involve working with operators and platform providers as it moves to launch its esports […]

Impressive $7.3m turnaround at BetMakers sees firm enter the black 

BetMakers Technology Group reported a sharp turnaround in profitability during the first half of FY26 as adjusted EBITDA turned positive. The business, which is listed on the Australian Securities Exchange (ASX), benefited from revenue growth, improved margins and reduced operating costs following its strategic transformation. For the six months ended 31 December 2025, revenue rose […]