Category Archives: Betting

Balkan gaming industry lacing up gloves for black market fight

The Balkan Gaming Federation (BGF) has outlined its next steps, as the new trade body sets its sights on combatting the black market gambling and improving the perception of the industry across the region. Set up in March 2026, the BGF is a regional trade body consisting of six national gaming associations from across the […]

Man Utd rumoured to have secured £20m Betway deal which ducks incoming sponsorship ban

Manchester United are reportedly closing in on the most lucrative training kit-only deal in football, with sources suggesting the club has wrapped up a £20m with Super Group-owned Betway. The multi-year deal, reported by the Daily Mail’s Mike Keegan, offers an alternative way to market for gambling operators, which will be excluded from front-of-shirt sponsorship […]

Ex-Bally’s and Aristocrat counsel Sheila Bangalore joins Entain board

Ladbrokes and Coral owner Entain has appointed Sheila Bangalore as a Non-Executive Director, just over three weeks after Ricky Sandler left the business. The appointment of Bangalore brings Entain’s board back up to a team of 11, and follows Sandler departing as a Non-Executive Director after the closure of his New York-based hedge fund Eminence […]

Italy begins media review of gambling comms divide

Italian authorities continue to zone-in on reforms needed to reclassify gambling advertising and marketing and customer communications and incentives. This week the media agency of AGCOM confirmed the launch of a new consultation on “responsible gambling communications”. The consultation follows a public window that drew more than 20 stakeholder submissions, citing that clarity was needed […]

Bally’s Intralot CEO: we took on UK taxes “from position of strength, not retreat”

Robeson Reeves, Bally’s Intralot Chief Executive Officer, remains confident in the firm’s resilience to UK taxation and regulatory headwinds as the business prepares to close its first full H1 as a new, combined entity. Formed last year via the effective merger of Bally’s Corporation and Intralot, enabled via the latter’s acquisition of Bally’s International Interactive […]

ADI Predictstreet partners with Fanatics in latest puzzling move since launch

Fanatics’ prediction market subsidiary, Fanatics Markets, has partnered with ADI Predictstreet to launch an interactive FIFA World Cup 2026 Hub experience for US sports fans during this summer’s tournament. The co-branded hub, launched yesterday, “offers fans expanded global football prediction markets alongside tournament news, official player data and in-app content designed to enhance the World […]

Tommy Kearns: XpertOS to bring harmony to agentic AI disruptions

Tommy Kearns is one of the iGaming industry’s most engaging executives and his company has major expectations from the launch of its “agentic AI, unified data platform” XpertOS. But for all the hype, he also recognises that the human factor will always be a key component of CRM.   The iGaming industry tends not to do […]

John Cook: data is the most powerful marketing tool in iGaming

Writing for SBC News, SBC Media Commercial Director John Cook explores why data can enable iGaming suppliers to deliver true value to their operator partners. In an industry that moves as quickly as iGaming does, we are often guilty of chasing a shadow of progress rather than refining the products that we’re offering. Technology is […]

Flutter promotes Sportsbet CEO Barni Evans to lead APAC charge

Flutter Entertainment has changed the leadership ranks of its Australian brand Sportsbet, elevating long-serving chief executive Barni Evans to a wider international remit of the FTSE/NYSE-listed gambling group. The promotion follows a major leadership change in its US and international operations earlier this year, occurring at the same time the firm announced its Q1 financial […]