Category Archives: Betting

Codere Online celebrates 10 year deal with Real Madrid

Codere Online has marked 10 years as the official betting partner of Real Madrid this year – a relationship that has covered both the club’s men’s and women’s teams since 2016. To coincide with the anniversary, the company, which is headquartered in Madrid, has launched a new advertising campaign titled “Go for it with Codere”, […]

Brazilian bettors have raised the bar says BetMGM Brasil CEO

When its regulated betting market launched over a year ago, Brazil quickly became one of the most saturated markets in the world with an initial 63 licensed operators setting up shop, including local players and international giants like Superbet and BetMGM. The following months saw further market launches, including Flutter Entertainment’s takeover of local firm […]

The Illusion of Control: What iGaming dashboards really show

By Mykhailo Zborovsky, expert in strategic development of iGaming products, who is a semi-regular SBC News contributor. Have you ever wondered how many terabytes of data in your company are simply gathering dust inside beautiful dashboards? We are used to believing that having reports equals having control. But this is an illusion. In reality, most […]

Prediction markets can’t make it to Europe… Please think again!

Prediction markets remain an uncomfortable proposition for Europe, rejected by many observers. Yet, legal expert Claire Pinson-Bessonnet, states that there is a pathway for prediction markets to gain acceptance… Just don’t shoot the messenger! Perhaps it’s a culture clash or maybe something has been lost in translation, but the rise of prediction markets does not […]

Betfred expands Sportsradar partnership in welcome boost for high-street betting

Betfred has extended and expanded its longstanding agreement with NASDAQ-listed Sportradar in a boost for high-street bookies.  Sportradar, headquartered in Switzerland, will upgrade the retail platform technology used across the 1,300 Betfred betting shops in the UK, supporting the operation of its nationwide high-street estate. It builds on a partnership which has lasted around a […]

Delays, disruptions, departures – what’s going on at Racing Digital?

The much-discussed technology programme Racing Digital has come under renewed scrutiny following the removal of its chair, Chris Batterham, amid dispute over the project’s progress and governance. Batterham, who had overseen the programme since its inception, was removed from his role as Chair by the Racing Digital Board of Directors, according to a statement from […]

Better Collective looks to bounce back from Q3 results with FanReach US launch

Better Collective has brought its audience intelligence and activation platform FanReach to the US, just months after the launch of its AI-backed Playbook solution in the country. The FanReach platform is designed to help advertisers reach sports fans using first- and zero-party data. It brings together Better Collective’s proprietary audience data, publisher network and AI-driven […]

UK regulator consults on simplified settlements structure

The UK Gambling Commission (UKGC) is evaluating whether the final destination for regulatory settlements paid by British betting operators should change. Consultations are now open until 2 April on the potential amendment of section 2.39 of the UKGC’s ‘Statement of principles for determining financial penalties’.  Under the current texts, payments made as part of regulatory […]

SIS and Hard Rock partner for a US-first esports offer

Hard Rock Digital has become the first US sportsbook to begin offering eFootball via a deal with UK firm SIS (Sports Information Services). Announced this morning, the deal further expands the British sports betting content firm’s reach in the US markets, having built up a sturdy profile there over recent years. The deal is specifically […]