Category Archives: Betting

John Cook: are events still at the centre of the marketing universe? 

Writing for SBC News, SBC Media Commercial Director John Cook explores the relationship between media and events as he explains how media can enable marketeers to make the most out of the industry shows. In the iGaming industry, much of our calendars are dominated by the various different conferences and exhibitions dotted throughout the year.  […]

iGaming cannot permit AI use to run wild

Artificial intelligence is not merely a passing fad – something that we are all too familiar with. It has claimed centre stage, and is simply refusing to step out of a spotlight that could see industry dynamics changed forever. “It’s like having a very, very powerful machine gun. You need to know how to use […]

Gaming1: long-term success combines entertainment and responsibility 

In a highly regulated industry technology creates opportunities, but people and culture determine whether you capture them. Those that develop strong ethical practices are sure to make headway as players increasingly look for trustworthiness across all aspects of a company’s operations. In conversation with SBC News, Gaming1 Chief Transformation and People Officer, Steven Scheers, elaborates […]

Greece opens tender for cybersecurity partner of gambling market

The Hellenic Gambling Supervision and Control Commission (EEEP) has launched a tender which will aim to appoint a ”specialist legal and technical partner” to strengthen player monitoring on Greece’s online gambling market. The directive forms part of the government’s broader strategy to enhance oversight of the online gambling sector by improving player identification, anti-money laundering […]

MGA: Malta is the leading environment to govern igaming B2B

The Malta Gaming Authority (MGA) has begun to “pivot towards smarter AI-led regulation of gambling licences (B2C and B2B)”, reflecting the current and future developments shaping one of Malta’s most important industries and its workforce. The message leads the 2025 Annual Report of the MGA and its directive to “lean on smarter regulation” to create […]

ACMA celebrates quick one-two blows against illegal gambling

Illegal gambling is back in the headlines in Australia, with the Australian Communications and Media Authority (ACMA) keeping itself busy over the last few days. For starters, the regulator’s administration had to stamp and send a formal warning to Jamie Mullarkey, a mixed martial arts fighter. On top of getting paid to risk it all […]

UK horseracing keeps confusing FRAs for affordability checks

Responses from the gambling sector have poured in after yesterday’s UK Gambling Commission announcement that Financial Risk Assessments (FRAs) are still on track to be implemented.  And while criticism has expectedly mounted, a glaring issue kept rearing its head – some stakeholders have apparently missed the brief that the Commission has moved on from affordability […]