Category Archives: Betting

Sportradar expands ‘interactive’ partnership with top-flight German football

Sportradar has agreed to extend its ‘accessible’ partnership with International, a subsidiary of DFL Deutsche Fußball Liga, for a further five years. Until the 2025-26 season, Sportradar will sublicence the rights for moving images from those competitions to its network of sportsbook operators.  The agreement further enables the platform to continue to collect and distribute …

B90 Holdings secures Entercreation’s online sportsbook and casino unit

Gaming industry online marketing and operating company B90 Holdings will acquire the operations, domain and business IP of Entercreation Limited’s Spinbookie.com online sportsbook and casino. The total consideration for the transaction will initially consist of 8.6 million in new ordinary shares of nil par value in the capital of B90, with a further 8.6 million …

James King: Problem Solved… Flows can demonstrate the beauty of agnostic delivery

2020 and 2021 saw pressures increase on operators’ ability to modify platforms to match market and regulatory demands. Observing arising complexities across the industry’s value chain, James King leads the development of Flows, an industry-tailored innovation platform designed to turbocharge delivery, automate workflows and reduce reliance on technical teams. SBC: Hi James, thanks for this …

Darina Goldin, Bayes Esports: Why is it so hard to create good betting odds?

Esports is data-driven like no other sport. Given a good data source, it is possible to have full information about a match at any given second, yet creating good reliable betting odds for esports remains a challenge in the industry, writes Darina Goldin, Director of Data Science at Bayes Esports. Some of that can be …

GiG moves to solidify market position with Sportnco acquisition

Gaming Innovation Group (GiG) has confirmed its acquisition of Sportnco, with the aim of strengthening its status as a platform and media provider to the betting and gaming industry. Full completion of GiG’s takeover of turnkey betting and gaming solutions provider is expected in February 2022, and will enable GiG to leverage the company’s in-house …

ParlayBay suite to debut on Ellmount Group’s CasinoRoom

Newly launched betting games studio ParlayBay has secured its first supplier agreement with Ellmount Group the operating company of CasinoRoom.com.  The agreement will see ParlayBay supply its entire suite of betting games, featuring the headline titles of STREAK, BOSS, GEKKO, CUT and RUSH – to help diversify CasinoRoom’s portfolio of games for sports audiences. ParlayBay …

Marc Pedersen, Better Collective: Capitalising on the US market boom

Better Collective will use its experience from Europe to lay the foundation for its US market expansion, Mark Pedersen – VP of Business Development, M&A and US – told SBC News. In this month’s Better Collective Spotlight, Pedersen discusses how the sports media publisher plans to drive acquisition and retention to its partners stateside, before …

Liv Biesemans, Kindred: No Google of gambling industry ‘anytime soon’

The past year has seen a number of major acquisitions – as well as some prominent failed ones – in the international betting and gaming scene, but the prospect of a ‘betting industry Google is not around the corner. This is according to Kindred’s Group Deputy General Counsel Liv Biesemans, who shared her views on …

Tebwin sportsbook named betting partner of Worcester Warriors

Online casino and sportsbook Tebwin.com has become the official betting partner of Gallagher Premiership Rugby club Worcester Warriors. In a bid to increase Tebwin’s support of UK sport, the company’s logo will be displayed at Sixways Stadium with other promotional material as part of the collaboration. “We look forward to working closely with Worcester Warriors …

Entain backed athlete Niall Treacy qualifies for Beijing Winter Olympics 

Entain Plc has announced a breakthrough achievement for its headline CSR Foundation’s partnership with SportsAid, as sponsored athlete Niall Treacy has qualified for the Beijing 2022 Winter Olympics (4-22 February).  Treacy (21) from Henley-in-Arden in Warwickshire, will represent Team GB as an elite short-track speed skater competing in Beijing’s 1000m race. Team GB announced Treacy …