Category Archives: Betting

James Everett: Why Africa is a home away from home for BetGames

The Lithuanian-based BetGames has expanded into territories across the globe, such as the UK, Malta, Latvia, Estonia and Italy. However, the company’s most prominent area of success has been Africa, more specifically the South African market.  Speaking to SBC News, BetGames’ Sales Director James Everett elaborates on how and why the region has become such …

Mindway AI rolls out responsible gambling solutions across Dutch market

As the Dutch market opens up from today, Mindway AI will support its customers across the Netherlands by rolling out its responsible gambling solutions. Mindway AI, which was acquired by Better Collective earlier this year, will support operators across the Dutch market by supplying its GameScanner solution to help “identify at-risk and problem gamblers early …

BETER boosts efootball streams with heart monitor data

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. …

PHE indicates gambling harms interlinked cost with mental wellbeing

Ministers and betting leadership will be reviewing the findings of the ‘Gambling-related harms evidence review’ paper published today by Public Health England (PHE). In 2019, PHE was instructed to review gambling’s societal harms as a departmental duty, following on from DCMS’ review of FOBTs and social responsibility measures. In its remit, PHE was asked to …

Kambi strengthens Dutch footprint with BetEnt deal

Ahead of the Dutch market opening on 1 October, Kambi Group has signed a multi-year partnership with BetEnt to support the launch of its BetCity.nl-branded online sportsbook. Through the agreement, BetCity.nl will benefit from access to Kambi’s technology and sports betting offer, as well as its experience with compliance and sports integrity.   Kristian Nylén, CEO …

Bet365 revealed as official betting partner of Boxxer

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. …

AiDP relaunches its All-Index survey tracking DEI dynamics in the aftermath of COVID-19

The All-in Diversity Project (AiDP) has relaunched its ‘All-Index’ survey to comprehensively track and measure the diversity, equality and inclusion make-up of the global gambling sector.  The survey returns following an 18-month hiatus, as gambling businesses adjusted to the unforeseen demands of the global COVID-19 pandemic. Accounting for drastic changes, AiDP noted that its third …

KOA applicants urge KSA to clarify cooling-off commands 

Entain Plc and Kindred Group have reaffirmed their intent to join the Netherlands KOA online gambling marketplace which is due to launch on 1 October.  Yesterday, KOA’s first ten licenced applicants were disclosed by Kansspelautoriteit (KSA), the Netherlands gambling regulatory authority. Presumed to be taking part in the KOA’s first licencing window, European igaming giants …

SBC Leaders: We must not homogenise the Latin American market

Latin America is a region which has caught the attention of many looking to expand their international footprint over the last few years. But when looking at this market, betting operators must be wary of homogenising the region according to Logrand Entertainment COO Lenin Castillo. In the front-cover interview for the latest edition of SBC …

Better Collective Spotlight: The science behind Mindway AI’s Gamalyze

As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s …