Category Archives: Betting

Gaming compliance software provider Wag.io has announced its rebranding with new identity Mitigatr, marking a transition into a fully managed affiliate compliance solution. The new brand identity reflects Mitigatr’s change from being a technology provider to offering tech-enabled solutions and end-to-end services for its igaming operator clients. Mitigatr’s team stated that the motivation for the …

Paddy Power is set to make its ‘longform’ TV debut, launching its self-produced sitcom ‘The VAR Room’, on Virgin Media and Amazon Prime video streaming platforms.  A four-part series, The VAR Rooom takes a tongue-in-cheek look at what really happens behind the scenes at Stockley Park – the home of VAR in England. The sitcom …

Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind …

William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to William Hill Vegas casino vertical. A centralised hub …

The European Gaming & Betting Association (EGBA) has issued a notification to the European Commission, demanding that Italian authorities explain why they have published a draft law proposal seeking to reduce the number of online gambling licences by two-thirds. A reduction of online gambling licences had been initially proposed by the former 5Star-DP coalition government, …

The Advertising Standards Agency (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ …