Category Archives: Betting

BGC: Banning free bets will hit horse racing and punters

The Betting and Gaming Council (BGC) has warned legislators and gambling campaigners on potential risks of banning free bet promotions.  Issuing a statement, the UK’s betting industry trade association and standards body argued that such a move could have negative consequences for both customers and the sport of horse racing.  Citing YouGov research, the BGC …

Oddin.gg: in-play markets key to esports betting engagement

The majority of bets placed on esports tournaments occur during live games, according to new statistics from esports odds provider Oddin.gg. The firm’s data was taken from three major esports events in May 2022 – PGL Major Antwerp 2022: Counter-Strike: Global Offensive, ESL One Stockholm 2022: Dota 2 and Mid-Season Invitational 2022: League of Legends. …

Camelot National Lottery sales fall £283m as UK consumers look to cut costs

As the cost of living crisis continues to affect millions across the UK consumers are continuing to tighten their belts – including buying less National Lottery products, according to Camelot. Although the outgoing operator recorded sales of over £8bn for just the second time in the National Lottery’s history, the figure of £8.090.7m for the …

Genius Sports and Clue make ‘exciting step’ in detecting betting-related corruption

Genius Sports has partnered with Clue, a provider of intelligence and investigations software, in launching a comprehensive integrity intelligence platform for sport. As the integrity partner to over 150 leagues and federations, Genius Sports will use the new system to help anticipate and detect global trends in betting-related corruption, support investigations and provide increased visibility …

Ibex.ai launches free trials of ‘high intelligence’ CRM toolkit

Ibex.ai has announced that it will allow igaming operators to trial its ‘next-generation CRM toolkit’, to prove that its AI-built automated customer engagement components can outperform all existing solutions.    The pledge comes as the London-based tech studio seeks to expand its presence within the igaming sector, in which it has built specialised AI components for …

Aristocrat Gaming appoints Oriana Branon as Corporate Affairs & ESG lead

Aristocrat Gaming has confirmed the appointment of Oriana Branon as new Vice President of Communications and Corporate Affairs. Branon will take charge of the newly created role, in which she will lead the corporate communications and stakeholder management of Aristocrat Gaming as the dedicated gambling technology unit of ASX-listed Aristocrat Leisure. An expert in public …

Matchbook expands commercial scope with Brokerage launch

Sports betting exchange operator Matchbook has announced the debut of its Matchbook Brokerage platform. The Brokerage offering will be available as an exclusive service for customers to match large or bespoke trades that may not be accessible on the firm’s existing Matchbook Exchange markets.  Matchbook maintains that operators may be able to leverage the product …

SBC Leaders Magazine: a North American special

With more US states opening up to a regulated gambling framework, and Ontario recently joining the fold, Issue 21 of SBC Leaders Magazine sets out to shine a spotlight on the developments taking place across North America. Kickstarting this edition of the magazine, Jan Jones Blackhurst takes us on the journey of her career – …

Golden Crown Casino drives player engagement with SOFTSWISS Jackpot Aggregator

Golden Crown Casino has become the latest company to partner with the SOFTSWISS Jackpot Aggregator, which will see the casino enhance its player engagement strategy. Under the terms of the new deal, the casino will launch its first jackpot campaign, Golden Crown Jackpots, which SOFTSWISS noted will help boost bettor engagement. The jackpot campaign will …

UKGC changes management policy on licences

The UK Gambling Commission (UKGC) has changed its internal policy on the management of licences ‘to make better use of its resources to govern the gambling sector’.    Changes will see the Commission move away from its existing model in which it has assigned a ‘dedicated account manager’ for individual licences. The working model will be …