Category Archives: Betting

Allwyn calls on creative pitch to elevate new global profile

Allwyn International has initiated a review of its creative advertising strategy, calling on agencies to pitch for a new account representing its transformed corporate identity. The review is being led by Allwyn’s executive team under the guidance of new group Chief Brand Officer Tatiana-Vivienne Jouanneau, who joined the company following senior brand executive roles at […]

Super Group, MrBeast, and the complex future of influencers and betting

Super Group has taken its expansion plans for African markets up a notch via an initiative with one of the world’s biggest influencers, MrBeast, which took place in Ghana. The Betway and Spin operator has unveiled a partnership with the 27-year old social media personality, real name Jimmy Donaldson, who has the world’s biggest YouTube […]

Irish advertising regulator pulls 2 TonyBet ads over gambling breach

TonyBet has fallen foul of the Irish Advertising Standards Authority (IASA) after two sponsored ads on YouTube were found to be in breach of advertising regulations. The advertising authority ruled that the two adverts in question featured content which promoted gambling as a means of resolving personal and financial difficulties. One complainant argued that the […]

Kalshi and Polymarket ordered to withdraw from New Zealand

The New Zealand government has issued a fresh crackdown on prediction markets after ordering both Kalshi and Polymarket to withdraw from the country. In a warning issued by the Department of Internal Affairs (DIA), the two operators were told they are not permitted to offer markets on future outcomes to players across New Zealand. Kalshi […]

STATSCORE to provide Greek football fans with greater analysis

Greek football media platform Monobala has renewed its partnership with Poland-based sports data provider STATSCORE, reinstating its use of live match data and analytics tools. Under the agreement, Monobala will integrate STATSCORE’s LivematchPro and ScoutsFeed products to support its football coverage, providing real-time statistics, match tracking and performance data across domestic and international competitions. The […]

Sportradar dials up ad capabilities with aireal partnership

Sportradar has continued to expand its advertising capabilities after agreeing to a new partnership with aireal, a German-based audio advertising business. Through the collaboration, Sportradar will work alongside aireal to enable programmatic advertising around live sports content across both broadcast and digital radio – including commentary, match previews and sports news. With the 2026 FIFA […]

Mexico drafts bill to restrict gambling ads during World Cup 2026

Lawmakers in Mexico are to examine tightening media rules to prohibit gambling advertising during the FIFA World Cup 2026.  The directive is led by Jericó Abramo Masso, Member of the Mexican Chamber of Deputies, who has drafted a bill which would severely limit operators’ flexibility around advertising, specifically during sporting events shown on open-source and […]

World Cup 2026: GR8 Tech on what helps champion sportsbooks stand out

By the time the FIFA World Cup kicks off on 11 June 2026, we’ll be walking into the biggest version of this tournament we’ve ever had: 48 teams and 104 matches, spread across three host countries. That’s more events to bet on, more time zones, more “I’ll just place a quick bet” moments, and also […]

Spain Gambling Secretary vows to deliver Decree orders 

Gambling licensees in Spain have been told to prepare for a year of regulatory changes and new compliance orders.  The message was delivered by Andrés Barragán, Secretary General for Consumer Affairs and Gambling, who holds Spain’s portfolio for the ongoing development of federal orders that oversee the authorisation of gambling licences. Barragán addressed delegates at […]

Aristocrat nears completion of its Its UK white label shut down

Aristocrat Leisure is nearing the full closure of its EU and UK white label operations, a process that was the subject of industry speculation earlier this year. Addressing the company’s ASX investors, Chief Executive Officer and Managing Director, Trevor J. Croker revealed that the firm is scaling back its white label activities in the UK […]