Category Archives: Betting

Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets

Kalshi has had potentially its biggest marketing win yet, after its partnership with Argentina’s Football Association (AFA) led to a promotional Instagram post from none other than Lionel Messi. The post came after last week’s news that the prediction market platform struck a deal to partner with Argentina on the same day that the 2026 […]

Tim Miller slams ‘nonsensical’ Big Tech treatment of black market

Stakeholders in the licensed gambling sector will be painfully aware of the marketing shenanigans by black market operators running free across major social networks. For some time now, the case has been that all social media platforms – from X, through Facebook and Instagram, to TikTok – have seen an infestation of illicit gambling ads […]

The Era of Solo Founders: Do you need a team if you have AI?

Mykhailo Zborovsky, an expert in strategic development of iGaming products, asks whether in the age of AI, founders actually need a full team to help build a billion dollar business. The IT market used to be quite straightforward: either you were a large conglomerate with a billion-dollar budget, or you had a great idea that […]

Ad fraud rears ugly face to iGaming at World Cup 2026

As a sector, the faultlines, liabilities and anxieties of gambling are worn on its sleeves. All are visible concerns as regulators fret about consumer harms, politicians rally against advertising, and operators warn of the growing reach of black-market betting websites. Yet, at present, too many stakeholders are completely unaware of a large and costly leakage […]

Sweden’s channelisation rate falls as black market users cite better incentives and skin betting

Sweden’s channelisation rate in 2025 dropped to 84% as the country, like many others across Europe, continues to battle the threat of the black market. The 84% figure, representing a 1% year-on-year drop, serves as the proposed indicator for the national budget bill and is an average derived from two main measurement methods – player […]

Midnite secures runtime on The Good, The Bad & The Football podcast

New wave gambling operator Midnite has teamed up with UK sports podcast The Good, The Bad and The Football in a sponsorship deal tailored for the World Cup. The podcast’s star host trio consists of ex-Manchester United and England legend Paul Scholes, fellow Old Trafford veteran and England midfielder Nicky Butt, and TV presenter and […]

Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide

The former CEO of BetVictor has launched a new online casino and sportsbook after 12 years away, with intentions of growing it into a world-leading operator. Michael Carlton’s 21.com has lofty ambitions and is looking to build itself into a powerhouse built on industry-leading talent, a high-quality product, an elite customer experience and cutting-edge technology. […]

EveryMatrix continues to build up UK client base with BetAhoy

Despite the challenges of regulatory uncertainty and a new burdensome tax framework, the UK betting sector remains a key focus for gaming technology firms like EveryMatrix. The London-founded, Malta-headquartered business has signed four deals with UK companies over the past year – BetGoodwin, BetTOM, FitzBet and Ken Howells. Its latest partnership is with BetAhoy, a […]

Poland criminalises gambling streams in bid to strengthen youth protections

Poland has moved to criminalise the streaming and promotion of illegal gambling content as part of a broader crackdown on harmful online activity, placing influencers and content creators directly in the sights of prosecutors. On Friday, the Sejm overwhelmingly approved the “End of Patostreaming Bill”, a flagship measure of the governing Civic Coalition (KO), which […]

Addiction network calls for ban on athletes and sports personalities promoting gambling in France

France’s leading addiction network, Fédération Addiction, has called for a complete ban on athletes and sports personalities promoting sports betting. In a statement, the organisation set out 15 urgent measures to regulate the sports betting sector, with the ban on those involved in sports promoting gambling one of the most striking. Among the other proposals […]