Category Archives: Betting

John Cook: Stop Selling Products. Start Selling Expertise.

SBC Media‘s Commercial Director, John Cook, writes for SBC News as he dispels the myth that ‘products’ are what set you apart from the crowd. Instead, he explores why ‘expertise’ has become the core differentiator between market leaders and the wider industry. In the iGaming industry, we’re constantly talking about the ‘next big thing’ when […]

Isle of Man Gambling Legislation Bill now one step closer to coming into force

The Isle of Man has taken a major step in modernising its gambling framework, as the Gambling Legislation (Amendment) Bill completed its passage through the Tynwald following approval of final amendments. The Bill, which now awaits Royal Assent, represents a substantial update to the island’s regulatory regime. It aims to strengthen oversight, enhance compliance standards […]

Live coverage from SBC Summit Malta: Day Two – brought to you by ELA Games

Day two of SBC Summit Malta is officially underway, and it’s already shaping up to be a jam-packed day filled with exciting conversations. Today, we’ve got an agenda spanning everything from the future of casino, surviving SEO attacks and building a stand-out World Cup offering, to the shifting affiliate landscape, the growing influence of AI […]

Betfred offers £2m Triple Crown bonus ahead of this weekend’s Guineas Festival

Heritage UK bookmaker Betfred has reaffirmed its commitment to British horse racing in a tough time by reintroducing its £2m Triple Crown bonus for the 2026 flat season. The operator, which is continuing its landmark sponsorship of all five British Classics, will pay the bonus to the connections of any horse that can complete the […]

Glimmers of hope for Raketech despite huge revenue drops continuing into 2026

Affiliate marketing firm Raketech has reported a challenging start to 2026, but light may be able to be seen at the end of the restructuring tunnel. The business saw underlying improvements in EBITDA and strategic positioning in Q1 2026, although revenue from continuing operations fell 36% year-on-year to €5.3m (£4.6m), down from €8.3m in Q1 […]

Gambling Commission: too many vulnerable customers being missed by UK bookies

Great Britain’s Gambling Commission has reiterated that financial risk assessments (FRAs) will be ‘frictionless for the vast majority of consumers’ amid a wave of scepticism. Criticism of FRAs, a solution to the long-debated topic of customer affordability checks in gambling, has been particularly fierce among horse racing stakeholders. This week, Tim Miller, the Gambling Commission’s […]

Codere reports EBITDA jump as it continues to explore potential sale

Codere Group has reported its FY2025 results, with growth reported across both retail and online operations as the company eyes a potential $2bn (£1.73bn) sale. Group gross win – the amount it has won (and its customers have lost) over a given period – reached €1.36bn, up 3.2% year-on-year (13% in constant currency). Meanwhile, adjusted […]

Kambi hits Q2 with multi-provincial Canada deal after €43.5m Q1

Kambi is putting its faith in new partnerships in France and Canada, alongside a series of product developments around the FIFA World Cup to help carry Q1 momentum over into the rest of the year. The Swedish betting technology group made €43.5m (£40m) in Q1 2025, year-over-year growth of 4.9% from €41.5m the year prior. […]